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    Spot Emmy Nominees Are Set After Disqualification: Monster.com Ad Ruled Ineligible; Hungry Man Tops Prodn. Co. Field.

    By SHOOT StaffUpdated:No Comments1474 Views

    By ROBERT GOLDRICH

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    Shortly after unveiling the five nominees for the fourth annual primetime Emmy Award recognizing commercialmaking as an art form, the Academy of Television Arts and Sciences (ATAS) disqualified one of the spots: Monster.com’s "When I Grow Up" directed by Bryan Buckley of bicoastal/international hungry man for Wenham, Mass.-based agency Mullen.

    ATAS rejected the ad last week (7/20) upon determining that it premiered prior to Emmy’s eligibility period for original airing-June 1, ’99 to May 31, 2000. "When I Grow Up" made an auspicious debut during the January ’99 Super Bowl telecast and went on to garner industry recognition, including a Bronze Lion at last year’s Cannes International Advertising Festival.

    ATAS VP John Leverence said it was "unfortunate" that the spot was announced as a nominee. He explained that "with the information we [originally] had, there was no evidence of ineligibility. The date listed on the [ad agency] entry form was specific and within the eligibility period."

    An informed ATAS source characterized the monster.com Emmy situation as "a misunderstanding," with the ad agency entering the spot but mistakenly listing an inaccurate debut date. A SHOOT phone call to Edward Boches, executive creative director at Mullen, had not been returned at press time.

    When the question of the spot’s initial air date was raised following the nomination announcement, ATAS looked further into the matter and decided to strip the ad of its nomination. "When I Grow Up" was replaced with the next commercial in line based on judges’ scoring: Ameritrade’s "Let’s Light This Candle" directed by Dewey Nicks of bicoastal Epoch Films for OgilvyOne, New York.

    Ironically, "Let’s Light This Candle" and "When I Grow Up" both figured prominently in the Directors Guild of America (DGA) commercial director of the year competition several months ago. The latter ad was one of the entries that helped Buckley win the DGA Award as best spot director of ’99 (SHOOT, 3/17, p. 1). Meanwhile, "Let’s Light This Candle" was one of the commercials that contributed to Nicks earning a DGA nomination.

    Category:News



    Several Movies To Look Forward To At Sundance 2025

    Thursday, January 23, 2025

    The Sundance Film Festival catalogue can be overwhelming to navigate, with around 90 feature films playing across 11 days.
    This year the Robert Redford-founded independent film festival has something for everyone: Comedies, dramas, horrors, documentaries, the intriguingly undefinable (there's a movie about cabbage smuggling called "Bubble & Squeak" and one in which a woman becomes a chair and everyone likes her better that way called "By Design").
    Here are a few of the films we're looking forward to most:

    "Atropia"
    This is a film that the producers would rather audiences experience blind, but the brief synopsis is that Alia Shawkat plays an aspiring actress in a military role-playing facility who falls for a soldier playing an insurgent. Luca Guadagnino produced the film, written and directed by Hailey Gates. It also stars Callum Turner and Chloë Sevigny. When asked how she likes to describe the film, Gates told The Associated Press that, "Sometimes I describe it as a military industrial complex romantic comedy."

    "Bunnylovr"
    This film delves into the life of a Chinese-American "cam girl," kind of a virtual sex worker, who is navigating a toxic relationship with a client while attempting to repair her relationship with her dying father. Katarina Zhu wrote, directed and stars in the film, alongside Rachel Sennott.

    "2000 Meters to Andriivka"
    Pulitzer Prize-winner Mstyslav Chernov took audiences into the first days of the Russian invasion of Ukraine in the Oscar-winning "20 Days in Mariupol" and is back with another dispatch from the ongoing war. In "2000 Meters to Andriivka," a joint production between the AP and Frontline, Chernov turns his lens to Ukrainian... Read More

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