“Sports will be the biggest driver of consumption for online video and advertising, not subscriptions, will generate the lions share of revenue from OSV,” (online sports video), said Screen Digest, an analyst firm, in its Online Sports Video: Rights, Revenues and Forecasts report, released Feb. 20.
The number of OSV streams will grow from 5.2 billion in 2007 to 10.8 billion by 2012. OSV accounted for 35 percent of all streams in the U.S. last year.
OSV includes live online simulcasts, delayed game coverage, highlights, clips, sports news and other sports programming. It is being played by ESPN, Sky Sports, Yahoo!, YouTube and Joost, the report said.
Revenue from OSV in the U.S. will increase from $762 million in 2007 to $2.3 billion in 2012. The revenue comes from advertising and subscriber fees with advertising accounting for 41 percent and subscriber fees 39 percent in 2012. Increasingly, broadcasters are “moving towards offering online propositions as a mix of free value-add to their existing pay-TV sports customers, or free ad supported content to the entire domestic market,” the report said.
The introduction of new forms of TV may change the picture. “With the development of broadband-enabled living room devices which can provide online content direct to the TV set, such as the Playstation 3, the future becomes very uncertain,” the report said. “In this scenario, the consumer will effectively have the clear choice of viewing sports regardless of whether it’s delivered via broadcast TV or the Internet, or if it’s served by a broadcaster or the sports rights holder directly, all on the same living room screen.”
Bensimon Byrne’s “Short Life Stories” For White Ribbon Wins ONE Screen Best of Show
“Short Life Stories,” created by Bensimon Byrne Toronto on behalf of White Ribbon, is the top winner in the global 2024 ONE Screen Short Film Festival, the premiere short film festival produced by The One Club for Creativity celebrating global filmmakers from both commercial advertising and film industries.
“Short Life Stories” tells a fictional story of a young trans woman as she celebrates the beginning of her new life and navigates the obstacles that ensue.
The work was selected by a global jury as 2024 ONE Screen Best of Show and Best of Region: North America, as well as winner in the Best Casting, Best Cinematography, Best Editing, Best Fiction, and Best Music Composition disciplines.
Klick Health Toronto also had a strong year with five ONE Screen wins. They include three for “47” on behalf of Café Joyeux (in Best Animation, Best Branded Entertainment Film, and Best Production Design), and two for “American Cancer Story” on behalf of Change the Ref (in Best Directing and Best Drama).
Other 2024 ONE Screen winners are as follows.
Craft winners
Best Emerging Filmmaker: Parker Schmidt Santa Monica “Bowl of Life”
Best Screenplay: Zulu Alpha Kilo Toronto “Living From Work” for Zulubot
Best Type on Poster: Lucky Together New York “Don’t F*ck With Ba”
Best Visual Effects: Candice Wu Los Angeles “Erasure”
Genre winners
Best Branded Content Film: Stink Films Berlin “The First Speech” for Reporters Without Borders
Best Comedy: FCB Chicago “The Last Barf Bag” for Dramamine
Best Experimental Film: Parker Schmidt Santa Monica “Bowl of Life”
Best Independent Film: Violeta Films Mexico City “The Mark... Read More