“Sports will be the biggest driver of consumption for online video and advertising, not subscriptions, will generate the lions share of revenue from OSV,” (online sports video), said Screen Digest, an analyst firm, in its Online Sports Video: Rights, Revenues and Forecasts report, released Feb. 20.
The number of OSV streams will grow from 5.2 billion in 2007 to 10.8 billion by 2012. OSV accounted for 35 percent of all streams in the U.S. last year.
OSV includes live online simulcasts, delayed game coverage, highlights, clips, sports news and other sports programming. It is being played by ESPN, Sky Sports, Yahoo!, YouTube and Joost, the report said.
Revenue from OSV in the U.S. will increase from $762 million in 2007 to $2.3 billion in 2012. The revenue comes from advertising and subscriber fees with advertising accounting for 41 percent and subscriber fees 39 percent in 2012. Increasingly, broadcasters are “moving towards offering online propositions as a mix of free value-add to their existing pay-TV sports customers, or free ad supported content to the entire domestic market,” the report said.
The introduction of new forms of TV may change the picture. “With the development of broadband-enabled living room devices which can provide online content direct to the TV set, such as the Playstation 3, the future becomes very uncertain,” the report said. “In this scenario, the consumer will effectively have the clear choice of viewing sports regardless of whether it’s delivered via broadcast TV or the Internet, or if it’s served by a broadcaster or the sports rights holder directly, all on the same living room screen.”
In 2024, Artificial Intelligence Was About Putting AI Tools To Work
If 2023 was a year of wonder about artificial intelligence, 2024 was the year to try to get that wonder to do something useful without breaking the bank. There was a "shift from putting out models to actually building products," said Arvind Narayanan, a Princeton University computer science professor and co-author of the new book "AI Snake Oil: What Artificial Intelligence Can Do, What It Can't, and How to Tell The Difference." The first 100 million or so people who experimented with ChatGPT upon its release two years ago actively sought out the chatbot, finding it amazingly helpful at some tasks or laughably mediocre at others. Now such generative AI technology is baked into an increasing number of technology services whether we're looking for it or not โ for instance, through the AI-generated answers in Google search results or new AI techniques in photo editing tools. "The main thing that was wrong with generative AI last year is that companies were releasing these really powerful models without a concrete way for people to make use of them," said Narayanan. "What we're seeing this year is gradually building out these products that can take advantage of those capabilities and do useful things for people." At the same time, since OpenAI released GPT-4 in March 2023 and competitors introduced similarly performing AI large language models, these models have stopped getting significantly "bigger and qualitatively better," resetting overblown expectations that AI was racing every few months to some kind of better-than-human intelligence, Narayanan said. That's also meant that the public discourse has shifted from "is AI going to kill us?" to treating it like a normal technology, he said. AI's sticker shock On quarterly earnings... Read More