Just about any time that athletes and sporting events are depicted in television commercials, the scenes are over-the-top, in-your-face and manipulated with all sorts of special effects. Oh, and of course, there is the requisite loud, pulsating music. But a new sport-themed spot for Nike, called "Move," quietly breaks through the clutter due to its refreshing realness-not to mention its classy soundtrack. Created by Wieden+Kennedy (W+K), Portland, Ore., directed by Jake Scott of bicoastal RSA USA, and scored by bicoastal Elias Arts, the ad is simply poetic. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Nike.
PRODUCTION CO.
RSA USA, bicoastal/
international.
Jake Scott, director; Max Malkin, DP; Fran McGivern, executive producer; LeAnne Amos, producer. Shot on location in Los Angeles and Auburn, Calif., and Steamboat Springs, Colo.
AGENCY
Wieden+Kennedy, Portland, Ore.
Hal Curtis, creative director/art director; Carlos Bayala, creative director; Mike Byrne and Kash Sree, copywriters; Vic Palumbo, producer.
EDITORIAL
Rock Paper Scissors, Los Angeles.
Adam Pertofsky, editor; Val Thrasher, assistant editor; Tatiana Vasquez,
producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
A52, Los Angeles.
Patrick Murphy, online editor; Patrick Murphy, inferno artist; Dan Sumpter, Henry artist; Leighton Greer, producer.
AUDIO POST
RavensWork, Venice, Calif.
Robert Feist, mixer; Scott Burns, assistant mixer.
MUSIC
Elias Arts, bicoastal.
Jonathan Elias, composer/creative director; David Gold, creative director; Dayna Turcotte, producer.
SOUND DESIGN
Endless Noise, Los Angeles.
Jeff Elmassian, sound designer; Kacy Palmieri, producer.