Filmmaker, screenwriter, actor and producer Spike Lee has been named Cannes Lions’ first honorary Creative Maker of the Year. The inaugural award will be presented at the Cannes Lions International Festival of Creativity.
When the Festival was founded in 1954, the original Lion was created to recognize world-class creativity in TV and cinema advertising. Seventy years later, this new award honors that heritage, and will celebrate an increasingly broad mix of creative makers who will bring ideas to life into the future.
Simon Cook, CEO of LIONS, said: “We know that world-class creative work takes so much to deliver. Since its inception, Cannes Lions has always been about the makers and the creatives who walk through walls to realize their vision. Going forward, this award will honor creative makers, from any discipline who are inspirational beacons for our whole community. In our 70th year, it seems appropriate that the inaugural Creative Maker award should go to a director. It’s a huge honor to present Spike Lee, one of the most influential figures in contemporary cinema and culture, with this accolade live at the Festival. Spike embodies the spirit of this award as a maker that strives to make creative stories and show the world what they can only see in their imaginations.”
The award, supported by Black At Cannes, honors multi-Lion award winner Lee, whose unparalleled body of work has made an indelible mark on filmmaking, television and the creative industry. And as the founder of his own creative agency, Spike DDB, his mission has been to help brands change the world by keeping pace with culture.
Alongside receiving the award, Lee will speak on the Festival stage in a keynote fireside chat, with filmmaker and director, Barry Alexander Brown, on Friday, June, 23, from 10-10:30am.
Lee said, “I’m honored to accept the inaugural Cannes Lions Creative Maker of the Year award for my contributions to the advertising industry, but a reminder: ‘We keep having these obstacles, these hurdles, we have to face and we have to keep knocking them down.’ I said this in 1997 and still say it today.”
Lee’s career spans over 30 years, receiving five-time Oscar® nominations for: Do The Right Thing, 4 Little Girls, and the critically acclaimed hit feature BlacKkKlansman that he co-wrote and directed, going on to win the Oscar® for Best Adapted Screenplay in 2018. He was also awarded an Honorary Oscar® in 2015 for his lifetime achievement and contributions to the state of motion picture arts and sciences.
Lee is also known for his legendary Jordan Brand TV commercials and marketing campaigns with Michael Jordan. Shannon Watkins, chief marketing officer at Jordan Brand, said, “Spike’s focus on telling stories, combined with his ability to capture the pulse of Black Culture sets him apart from others in the industry. Spike created iconic memories, and helped to build the soul of what Jordan Brand represents. Maybe the shoes on our feet wouldn’t make us jump as high as MJ, but just for a moment, we might feel the confidence and self-belief of the greatest to ever do it. ”
Peter O Ukhurebor, founder of Black At Cannes, commented, “Spike Lee is a creative role model who has paved the way for so many Black creatives. The Creative Maker of the Year award inspires us to continue spearheading the creation of pathways for diverse voices and promoting inclusion and equity across the global creative industry. We applaud the partnership.”
Cannes Lions takes place in Cannes, France, from June 19-23.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More