The Spikes Asia Awards Ceremony took place this evening, bringing to a close the 2014 Festival of Creativity. With 1,000 delegates in attendance, this year’s winners were honored onstage at the Grand Theatre, Marina Bay Sands.
From an initial 4,984 entries across 18 categories, jurors choose a total of 472 entries worth of awards recognition. Jury president Ted Royer said, “There was some really great work this year. Work that will inspire for years to come. It’s great to see Asian creativity thriving.”
Here’s a rundown of award recipients:
Branded Content & Entertainment – 20 winners: 1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze
Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Melbourne Remote Control Tourist’, Tourism Victoria
Creative Effectiveness – 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes
Grand Prix: Havas Media Sydney / One Green Bean Sydney, Australia, ‘How Doug Pitt’s Bro Helped Virgin Mobile Punch Above its Weight’, Virgin Mobile Australia
Design – 34 winners: 1 Grand Prix, 5 Gold, 10 Silver, 18 Bronze
Grand Prix: Dentsu Chubu Nagoya / Lens Associates Nagoya, Japan, ‘Mother Book’, Kishokai Medical Corporation
Digital – 29 winners: 1 Grand Prix, 3 Gold, 10 Silver, 15 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co
Direct – 43 winners: 1 Grand Prix, 5 Gold, 17 Silver, 20 Bronze
Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Melbourne Remote Control Tourist’, Tourism Victoria
Film – 30 winners: 1 Grand Prix, 5 Gold, 8 Silver, 16 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Company
Film Craft – 42 winners: 1 Grand Prix, 5 Gold, 19 Silver, 17 Bronze
Grand Prix: Ogilvy & Mather Singapore, ‘The Day I Visited my Son’, Unilever
Integrated – 6 winners: 1 Gold, 1 Silver, 4 Bronze
No Grand Prix Awarded
Media – 30 winners: 1 Grand Prix, 3 Gold, 11 Silver, 15 Bronze
Grand Prix: Ogilvyone Beijing, China, ‘Eyes on the Road’, Volkswagen
Mobile – 21 winners: 4 Gold, 7 Silver, 10 Bronze
No Grand Prix awarded
Outdoor – 47 winners: 1 Grand Prix, 6 Gold, 14 Silver, 26 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co
PR – 28 winners: 1 Grand Prix, 5 Gold, 12 Silver, 10 Bronze
Grand Prix: Dentsu Y&R Tokyo, Japan, ‘Banana Trophy’, Dole Japan
Print – 20 winners: 1 Grand Prix, 3 Gold, 6 Silver, 10 Bronze
Grand Prix: Y&R Beijing, China, ‘Prometheus’, ‘Moby Dick’, ‘Don Quixote’, ‘D-Day’, Penguin China
Print & Poster Craft – 35 winners: 1 Gold, 13 Silver, 21 Bronze
No Grand Prix awarded
Promo & Activation – 48 winners: 1 Grand Prix, 4 Gold, 20 Silver, 23 Bronze
Grand Prix: Dentsu Tokyo, Japan, ‘Sound of Honda / Ayrton Senna 1989’, Honda Motor Co
Radio – 10 winners: 1 Grand Prix, 2 Gold, 2 Silver, 5 Bronze
Grand Prix: Colenso BBDO Auckland, Australia, ‘K9FM’,
Healthcare – 22 winners: 4 Gold, 5 Silver, 13 Bronze
No Grand Prix awarded
Innovation – 2 winners: 2 Innovation Spikes
No Grand Prix awarded
The Network of the Year trophy was presented to BBDO, with DDB coming second followed by Dentsu in third.
Dentsu Tokyo were honored with the Agency of the Year. Runners up were DDB Group New Zealand, Auckland, coming in second place and Y&R Beijing in third.
The Independent Agency of the Year was taken by Fred & Farid, Shanghai with Lens Associates, Nagoya in second and The Monkeys, Sydney in third.
The Spikes Palm award, given to the best Production Company, was awarded to Collider, Sydney. Exit Films, Melbourne came in second and Dentsu Creative X, Tokyo, third.
The Media Network of the Year trophy was given to PHD with OMD taking second place and in third, Starcom MediaVest Group.
During the awards, this year’s Advertiser of the Year Award was presented to The Coca-Cola Company – Asia Pacific. Peter Schelstraete, Group Marketing Director, Asia Pacific Group, was present to accept the trophy on behalf of the company.
Winners of the Young Spikes and student competitions were also announced at the awards. In the Young Spikes Integrated competition, The Philippines took the gold medal and Indonesia won the Young Spikes Media competition, while South Korea took gold in the first Young Spikes Digital competition. The winner in the Student Creative Award for Print was Ravi Moorthy from Temasek Polytechnic, Singapore, fulfilling a brief from The Sovereign Art Foundation in Singapore.
