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    SpecialGuest, Espadaysantacruz Studio Launch Creative Agency SpecialGuestX

    By SHOOTUpdated:No Comments2016 Views
    Pictured (l-r) are Miguel Espada, Juan Santacruz, Nerea Goikoetxea and Aaron Duffy
    NEW YORK --

    Creative agency SpecialGuest of New York and Espadaysantacruz Studio, which is based in Madrid, have partnered to launch SpecialGuestX (SGX). The new venture specializes in imagining new narratives with data, automation and artificial intelligence. SGX combines the creative thinking of SpecialGuest with the technology capabilities of Espadaysantacruz.

    "Brands are constantly reinventing themselves to adapt to the challenges of the future, making large investments in innovation and technology. SGX has the ability to use those same technologies to create new types of narratives for those brands," said Aaron Duffy, co-founder and executive creative director of SpecialGuest and co-founder of SpeciaGuestX. “If you believe that your product can change lives or have an impact on them, show it.”

    SpecialGuest has been successfully collaborating with Espadaysantacruz for more than a decade. Together they’ve worked with many brands, including McKinsey, IBM, and SAP. They also teamed with innovative fashion brand Rag & Bone to create two stunning live installations using AI technology: "A Last Supper" and New York Fashion Week Fall. Their work together has garnered industry awards, including dozens of Cannes Lions, Clios, London International Awards, El Sol and CdeCs.

    Founded in 2014, SpecialGuest is a shop with strategic makers invited by clients as special guest collaborators to create innovative communications–from Google’s first-ever TV spot, to Snapchat’s first global brand campaign, to re-inventing artist partnerships for Spotify.   

    Espadaysantacruz is the creation of Miguel Espada, Juan Santa-Cruz and Nerea Goikoetxea. A hybrid creative studio, it develops innovative projects thanks to crafted technology, evocative design and stunning visuals. Its ability to weave visuals, craft and technology is best showcased in such campaigns as Adidas Nemeziz, "Now What" for Qualitas Auto, "Blind Cap" for Samsung and "Motor Dreams" for Ford. 

    “We do not put innovation technology in the beginning or in the center,” said Espada. “We put brands and people there, and we use technology to make this connection work in a way that responds to a brand's identity." 

    SpecialGuestX will operate globally with offices in Madrid and New York. The new agency’s slogan is "What transforms your business should transform your communication."

     

    Category:News
    Tags:Aaron DuffyEspadaysantacruz StudioSpecialGuestSpecialGuestX



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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