Advanced Digital Studios, New York, has been relaunched as Spark Plug! with a new team. The company aims to attract creative commercial, broadcast and long-form projects.
A remaining player is senior editor Nick Kopp, whose spot clients include Mobil, Colgate/ Palmolive and BMW. Joining him is senior editor Steven Lifshey, who comes from RG Video, New York, where his work included promotional assignments for Polo Ralph Lauren, CNN, Showtime and Estee Lauder.
The privately held company is now run by Bill Stricklin, manager of marketing and development; and Kate P. Carty, manager of sales and development.
Stricklin comes from New York-based Betelgeuse Productions, where he spent the past five years as a sales rep. Carty was most recently a sales rep at New York-based Chelsea Post. The two met during prior stints at National Video, New York.
The team is rounded out by senior audio engineer Plamen Georgiev, who comes from UVT, Sofia, Bulgaria.
Stricklin said the shop aims to "create a creative environment with flexibility of talent." Spark Plug! expects to work closely with select freelancers.
Since Spark Plug!’s launch, Kopp’s work includes spots for Siboney USA/New York: "Sport" for Mennen Speed Stick and "Total" for Colgate. Lifshey’s assignments include Showtime promos.
Spark Plug! is equipped with three Avid Media Composers, Softimage|DS and a ProTools suite.
