CLIENT
The Quaker Oats Company/Gatorade.
PRODUCTION CO.
HSI Productions,
Culver City, Calif.
Zack Snyder, director/DP; Maddi Carlton, executive producer; Kendal Henry, producer. Shot on location in Los Angeles.
AGENCY
FCB Chicago.
Bob Dreveny, executive creative director; Debbie Fries, creative director/art director; Carolyn Bergen Baba, creative director/copywriter; Tom Cronin, producer.
EDITORIAL
Optimus, Chicago.
Randy Palmer, editor; Brian Hraster, assistant editor.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
A52, Los Angeles.
Simon Brewster, colorist/Inferno artist; Scott Johnson, online editor; Mark Loso, Inferno artist.
AUDIO POST
Chicago Recording Company.
Mike Mason, mixer/engineer.
MUSIC
Spank! Music and Sound Design, Chicago.
Greg Allan, composer/arranger.
THE SPOT
"Sustain" features images of athletes pushing their bodies to the limit, and replenishing with Gatorade. The :30 shows blue drops of the beverage gushing from the mouth of a boxer and oozing out of a soccer player’s leg wound. The spot ends with the familiar tag line, "Is it in you?"
Spot broke July 8.