If HAL had known the Intel Pentium 4 (P4) processor, he’d have been a different machine altogether. As a new ad for the chip-maker attests, the P4 is central to the advanced digital entertainment world, making PCs capable of outputting captivating audio and video. The first in a three-spot campaign, "Digital Discovery" was created by Messner Vetere Berger McNamee Schmetterer/Euro RSCG (MVBMS), New York, and directed by Larry Bafia of Palo Alto, Calif.-based PDI/DreamWorks (PDI/DW). The spot broke nationally Oct. 8, and will air worldwide. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Intel/Pentium 4.
PRODUCTION CO.
PDI/DreamWorks, Palo Alto, Calif.
Larry Bafia, director; Mary Maffei, executive producer; Michael Garner, producer; Cliff Boule, production designer; Yuri Bartoli and Guillaume Aretos, art directors; Tim Cheung, supervising animator; Rena Archer, coordinator; Catherine Rader, Rob Koo and Peter Zaslav, story artists; Stephan Osterberg and Eric Vignola, character technical directors; Michael Chang, lead job technical director; Eric Kuehne, job technical director; Liang-Yan Wang, modeling/texturing and surfacing; Konrad Dunton and Bill Stahl, modeling; Devorah Petty, texturing and surfacing; Rich Shiba and Steve Kirchner, layout; Bob Koch, Steve Lee and Mariko Hoshi, character animators; Pablo Valle, lead lighter; Curt Stewart, Gaku Nakatani and Milton Rodriguez-Rios, lighters; Liz Borges-Herzog and Travis Koller, production assistants.
Trollback & Company, New York.
Todd Neale, art director/lead designer/animator; Christian Gatgens and James Tosatti, designers/animators; Nicole Amato, editor; DeDe Sullivan, senior producer; Tricia Chatterton, associate producer.
AGENCY
Messner Vetere Berger McNamee Schmetterer/Euro RSCG,
New York.
Ken Segall and Marcus Kemp, partners/worldwide creative directors; Simon Nickson, creative director/art director; Drummond Berman, creative director/copywriter; Andrew Linsk, senior producer; Dave Evans, producer.
EDITORIAL
PDI/DreamWorks.
John Dorst, editor.
POST/VISUAL EFFECTS
PDI/DreamWorks
Chris Trimble, Flame artist; Paul Wang, visual effects supervisor; Chris Kazmier, effects artist.
AUDIO POST
RavensWork, Venice, Calif.
Eric Ryan, mixer.
MUSIC
HUM Music + Sound Design/ SubZero Music, Santa Monica.
Dave Curtin, creative director; Garron Chang, composer; Debbi Landon, executive producer; Chanel Scott, producer.
SOUND DESIGN
Machine Head, Venice.
Stephen Dewey, sound designer.
