Audio postproduction company Sound Lounge has launched Sidecar, the in-house on-camera arm of Sound Lounge’s casting division.
Sidecar will be led by newly hired on-camera casting director Anthony Pichette, who joins Sound Lounge’s veteran VO casting director Carrie Faverty at Sidecar from Kipperman Casting, where he worked on numerous network campaigns, regional commercials, industrials, promos and webisodes. Pichette’s experience includes casting for major brands, including Coke, Nintendo Wii, Olive Garden and Six Flags. Pichette also assisted in-house casting departments at networks such as Nickelodeon (Blue's Clues) Food Network, Spike and MTV.
The Sidecar name, a play on the motorcycle attachment (as well as the cocktail), is symbolic of the growing family under the Sound Lounge name. Understanding the importance of collaboration when translating a director’s vision, Sidecar will allow Sound Lounge’s casting division to be a one-stop shop for all casting needs–giving dedicated direction, hand-selecting talent and bringing a fresh perspective to the casting breakdown.
“Our casting division at Sound Lounge continues to grow and we’ve recognized the need to expand and diversify our offerings and capabilities for clients,” said Sound Lounge COO Marshall Grupp. “Being based in New York, we’re in a unique position to tap into the city’s incredibly diverse talent pool.”
“Given Sound Lounge’s larger role within the advertising community and the relationships we’ve cultivated throughout the years, launching Sidecar was the best way for us utilize our network and deliver the best talent to match our clients visions and needs,” said Faverty. “Providing on-camera casting will allow us to streamline and simplify the client experience from start to finish. We’re thrilled to be able to offer this unprecedented access to talent, and work with clients in this capacity.”
As casting director at Sound Lounge, Faverty has cast voiceovers for TV and radio commercials, web content and digital apps, as well as for webisodes, animated pilots, narrations, promos and the award-winning short film They Say. In a continuing effort to find and develop new talent, she has also become a teacher of voiceover classes.
