SoStereo has hired Joey Netter and Marcus Nelson to serve as East Coast executive producer and West Coast EP, respectively. The company gives brands and creative agencies an affordable way to access real music by real artists for their branded content and campaigns. The company partners with artists, labels and publishers to make their music accessible for use in ads and content. SoStereo has an extensive catalog of songs and artists, and has licensed music for brands such as Apple, Netflix, Target, and the NFL.
Netter and Nelson will help propel the company forward with its mission to focus on harnessing the power of music for advertising while supporting independent and emerging artists. Netter will be responsible for interfacing daily with clients as well as the music and tech teams. She has more than 25 years of experience in advertising, marketing and production. Most recently, Netter was executive producer at Elias Music, a Universal Music Company, where she managed the East Coast production of original music and sonic branding campaigns, as well as worked with the boutique Elias music catalog. She also previously held roles at FOX Broadcasting Network, Bozell and Lowe Worldwide. Throughout her career, she has worked with high profile brands and campaigns, including Got Milk?, Bank of America, GE, Verizon, Google, American Express, McDonald’s, Toyota, the NFL and NHL.
Nelson will work directly with clients, connecting brands with culturally relevant music for their campaigns and branded content. Prior to joining SoStereo, German and French-speaking Nelson opened the West Coast office for BUTTER Music + Sound and built BUTTER’s European outpost in Berlin, working with leading creatives and accounts in the European market. After working in brand development and strategy, he is returning to the West Coast with SoStereo where he brings a unique perspective, having spent years as a working actor prior to transitioning into advertising.
Salo Sterental, co-founder of SoStereo (with Beto Azout), said of Netter and Nelson, “Besides working with the world’s biggest agencies, their expertise will be critical as we continue to develop our direct-to-brand solution, StereoBrands, and look to enable brands to use better music at scale.”
