Sony’s newest camera system, unveiled at NAB, combines 4K resolution with enhanced high frame rate capabilities — 8x at 4K, and up to 16x in full HD. This power is combined with dynamic center cut-out and zoom capabilities for live sports and event production.
The new camera, model HDC-4800, is complemented by the BPU-4800 combination baseband processor unit/replay server, creating a fully networked, 4K live ultra-high speed production workflow.
The HDC-4800 uses a new Super 35mm 4K CMOS sensor and wide color space (BT.2020 and BT.709). It also supports PL mount lenses that can capture high resolution, clear and crisp images for live sports shooting. HDR support is under development and will be available in the near future.
“This camera system can do a lot of everything — very high frame rate, very high resolution, and it works seamlessly within Sony’s current HDC family to give users a familiar yet powerful and new production tool,” said Rob Willox, marketing manager for content creation, Sony Electronics. “This is the future of live production, designed to satisfy the storytelling aspect of modern sports production.”
The HDC-4800/BPU-4800 camera system also creates a companion system for Sony’s HDC-4300 4K/HD camera with a 2/3-inch image sensor. Like the HDC-4300, the new HDC-4800 networks with Sony’s industry-leading HDC series cameras. The two systems blend seamlessly with matching colorimetry and a deep toolset of camera adjustments. Both systems take advantage of existing build-up kits, remote control panels, master setup units and viewfinders. As a result, directors and operators can maintain their approach to live events — including camera angles, zoom ranges and iris settings – while using familiar camera technology to advance into ultra-high frame rate production.
The BPU-4800 is a separate unit that connects to the HDC-4800 with a SMPTE optical fiber cable for 4K High Frame Rate (HFR) signal transmission.
With its large storage capability, the BPU-4800 enables up to four hours of continuous 4K capture at 8x super motion without transmitting image data from the camera to a live server. In live sports, producers risk missing critical moments when the camera transmits image data to a live server, because built-in memory can quickly reach capacity when shooting and transmitting simultaneously. The BPU-4800 eliminates that risk.
The BPU-4800 replay server function can also offer “Share Play” operation with the PWS-4500 multi-port 4K/HD live server connected with a dedicated IP network. Image data recorded in BPU-4800 can be accessed by an operator of PWS-4500 through network.
The addition of other 4K products, XVS series multi-format switchers capable of real-time 4K signal processing, and Sony’s new BVM-X300 4K OLED or PVM-X300 4K LCD monitors create an end-to-end 4K live production solution.
The HDC-4800 and BPU-4800 are planned to be available in August 2016.
Droga5 Appoints Emma Montgomery As Global Chief Strategy Officer
Creative agency network Droga5 has appointed Emma Montgomery as global chief strategy officer. She is the third global appointment for the agency this year, with Pelle Sjoenell named worldwide chief creative officer this past March, and global CEO Mark Green recently appointed this fall. Montgomery will be responsible for connecting and supercharging Droga5’s strategy and creative offerings globally. She will be based in its headquarters in New York City.
“Emma is a world-class strategic leader and authority that I’ve long admired and dreamt of being partners-in-crime with,” said Sjoenell. “Her work inspires the creativity that connects people and brands in ways that move business and culture forward, so I’m excited to finally be able to work with her alongside Mark, and to see her lead and further strengthen our leadership and strategy teams around the world.”
Montgomery joins Droga5 after serving as CEO of DDB Chicago. She’s been in the industry for over 20 years, and has served in several high-level leadership positions throughout her career, including as president and CSO of Leo Burnett Chicago, global CSO of TBWA, and CEO of Leo Burnett Australia. She’s also worked across a breadth of categories and multiple global clients such as Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
“I’m excited to join Droga5 and have the opportunity to help carve out a new path for the brand globally, building on its tremendous legacy of creative leadership,” said Montgomery. “The potential of Droga5, combined with the possibilities of Accenture Song, was too exciting to pass up. No other agency has what they have, and as marketing shifts, the chance to make creativity a genuine... Read More