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    Sony Pictures Entertainment unveils its 1st LED virtual production stage

    By SHOOTUpdated:No Comments859 Views
    CULVER CITY, Calif. --

    Sony Pictures Entertainment (SPE) has unveiled its first LED virtual production stage located at Sony Innovation Studios (SIS), a division of SPE, on the Sony Pictures Studios lot in Culver City. The new stage is the world’s largest using Sony’s high brightness and wide color gamut Crystal LED display panels, which were created in collaboration with top engineers at SPE for use in virtual production.

    The establishment of this LED stage allows SIS to expand its virtual production workflow across various entertainment platforms and to seamlessly merge the real and virtual worlds with its award-winning Atom View technology and proprietary stage-integration software.

    Masaki Nakayama, SVP and head of SIS, commented, “We have been developing our virtual production technology since its inception in 2018. Our new LED stage is a milestone to further enhance our technology. The combination of photo-realistic visuals and intuitive virtual production workflows enables creators to focus on telling impactful stories in radically new ways.”

    “Virtual production is revolutionizing the way we create film and TV. By harnessing virtual production technology within SPE, we are giving content creators essential tools to more fully realize their vision,” said Tony Vinciquerra, SPE chairman and CEO.

    Kenichiro Yoshida, president and CEO of Sony Group Corporation, added, “Sony is a creative entertainment company with a solid foundation of technology. Virtual production is one of the key areas where we can provide new value and support creators to unleash their creativity through the power of technology.”  

    Tags:LED virtual production stageMasaki NakayamaSony Innovation StudiosSony Pictures Entertainment



    Producers Douglas Wick and Lucy Fisher To Receive Harold Lloyd Award From The Advanced Imaging Society

    Saturday, December 21, 2024

    Producers Douglas Wick and Lucy Fisher will be presented with the 2025 Harold Lloyd Award in recognition of their producing achievement in creating Gladiator II at The Advanced Imaging Society’s (AIS) 15th annual Lumiere Awards luncheon, which takes place Friday, February 7, 2025, at the Beverly Hills Hotel.

    Empowering their storytelling with groundbreaking technology and skill, Wick and Fisher have thrilled audiences and driven the film industry forward for three decades. Their steadfast dedication to the highest standards of cinematic excellence have resulted in epic films, including Memoirs of a Geisha, The Great Gatsby, the Stuart Little franchise, the Divergent Series and both Gladiator films. The first Gladiator earned Wick an Academy Award® for Best Picture. In light of their consistent and distinguished contributions over the years, as exemplified by this year’s Gladiator II, the Advanced Imaging Society wished to recognize the team with this year’s esteemed Harold Lloyd Award.

    “Doug Wick and Lucy Fisher of Red Wagon Entertainment have revolutionized modern filmmaking with their bold storytelling and ability to elevate large-scale productions to epic levels,” remarked Jim Chabin, AIS president. “Their work has not only captivated audiences but also redefined filmmaking standards, leaving an indelible mark on the art of cinema. At AIS. we deeply admire their visionary contributions and enduring influence on the film industry.”

    Suzanne Lloyd, granddaughter of the late, great Harold Lloyd, remarked, “Doug’s artistic vision and Lucy’s dynamic leadership have brought authenticity, beauty and profound emotion to some of our favorite epic films. Together, they are a... Read More

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