Like a lot of Web series fighting for eyeballs in the diffuse world of online entertainment, Crackle’s new “Backwash” hopes to entice viewers with big names usually beamed out on bigger screens.
“Backwash,” a manic comedy of 13 episodes, includes cameos from Jon Hamm, Sarah Silverman, Hank Azaria, Fred Willard, John Stamos and more. Each episode is seven to nine minutes long.
Celebrities been drawn to “Backwash” largely on the basis of its central talent. Joshua Malina (“The West Wing”) stars in the series, which he wrote and directed with veteran TV writer-producer Daniel Schnider.
The first two episodes debuted Monday, with subsequent episodes premiering Mondays and Wednesdays on Crackle.com, Sony Pictures Entertainment Company’s video website.
The series’ executive producer is Danny Leiner, who directed “Harold & Kumar Go to White Castle” and “Dude Where’s My Car?” Like those films, “Backwash” is an absurdist journey precipitated by a frivolous happening.
The twitchy, nervous Jonesy (Michael Panes) and the confident, arch Val (Malina) are roommates. Val craves the free toaster of a local bank promotion, with motives somehow related to revenge on his dead father. He bundles up Jonesy, gives him a roll of “meat in a sock” and sends him packing with this advice: “Jonesy, you’re a winner, and winners something something something.”
An over-the-top adventure follows, including an accidental bank heist and a lackadaisical getaway in an ice cream truck. Their friend Fleming (Michael Ian Black) is roped in, too.
It’s all slapstick to the tilt, complete with actual slapping and mallet gags.
Each episode is presented in “Masterpiece Theater” style, with a guest star introducing the episode from a plush library, contrasting the lowbrow comedy that follows. They, too, add another layer of satire.
“Good evening. I’m Hank Azaria, and, yes, I lost a bet,” Azaria says.
Ken Marino (“Veronica Mars,” ”Reno 911!”) sits cross-legged and opens in the customary fashion of “You might recognize me from …” But rather than just listing a credit or two, he gives a litany until he becomes obsessed with finding out how you, the viewer, might know him.
These introductions are the best part of “Backwash.” Even though “Masterpiece Theater” parodies are old hat, they at least keep to a formula. The antics of Jonesy, Val and Fleming are too cartoonish and unhinged from any reality. The joke is that they can make up anything as they go (animation pops up in action sequences), a scheme that quickly tires.
For some, the surrealism of the series might recall some of Black’s comedy, like the short-lived 2005 comedy series “Stella.” But “Backwash” isn’t a Black venture (he’s simply a player in Malina and Schnider’s madcap), and it neither has the wit of “Stella” nor has learned the lesson that comedy needs some kind of grounding to flourish.
Malina clearly believes in his show, though, and one has to hand it to him for fully committing to it and its humor.
With Crackle, Sony has shown a strong belief in the Web series, a medium that has struggled to grow into its own and find pop culture resonance. They have kept production value reasonably high by Web series standards, and “Backwash” is one of the better produced series out there.
One hopes Sony keeps the faith, and that they’re rewarded with more than “Backwash.”
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse, David Edwards and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles. Nakamura Whitehouse, Edwards, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years. Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation. EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.” Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.” 34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More