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    Sony highlights 4K High Dynamic Range at NAB

    By SHOOTUpdated:No Comments3199 Views
    LAS VEGAS --

    Sony is announcing at NAB 2016 five key additions to its industry-leading line up of 4K High Dynamic Range (HDR) production equipment for content and live production. These new products join solutions already being used within 4K HDR workflows at high profile live music, theater and sports events, blockbuster movies and landmark TV shows around the world.

    The expanded line includes a new system 4K 8x High Speed camera, the HDC-4800, three new switchers, the XVS-6000, XVS-7000, XVS-8000, and a new client monitor, the PVM-X550.  Further enhancements have also been made to the feature set of the HDC-4300 camera system, introduced at NAB last year as the world’s first camera to use three 2/3-inch 4K image sensors, which is also HDR-capable and fully compatible with a wide range of existing products and production workflows. Sony will demonstrate these new 4K HDR solutions as part of its exhibit setup at NAB 2016.

    Sony has been at the forefront of 4K and HDR technology for many years:  HDR-capable Sony F55 and F65 cameras are being used to capture images with 16-bit RAW data capture, 14 stops of latitude range and superior color performance. Over the last year, Sony has introduced the BVM-X300 TRIMASTER EL ™OLED master monitor. Sony is also leading the adoption of 4K and HDR content in the field of consumer technology, bringing stunning viewing experiences into homes with the release of its BRAVIA consumer range, including the XBR-X930D, X940D and X850D series announced at CES 2016.

    Sony’s involvement in a number of key HDR productions, both live and cinematic, has already captured the imagination of the broadcast industry. Successful high profile 4K HDR trials using HDC-4300 and PMW-F55 cameras have taken place at a number of live events,  numerous domestic and international soccer games. CineAlta F65 and F55 cameras have been used in cinematic productions shot in 4K HDR, including Netflix’s Original Series Marco Polo and the Amazon Original Series Mozart in the Jungle.

    This past January the 2016 Sony Open in Hawaii, a PGA Tour event, was shot and broadcast in HD on the Golf Channel, using Sony’s HDR solutions. Sony’s HDC-4300 was used to capture all the action on the 17th hole in 4K resolution, while simultaneously recording 4K HDR images to separate servers as part of Sony’s ongoing research in HDR production. Sony’s F55 cameras were also used to shoot on-course segments for the 4K HDR production, then converted to HD for the main broadcast.

    Sony evolves 4K HDR production workflows
    Sony has today strengthened its 4K HDR solutions with the addition of following new products:

    HDC-4800: a 4K 8x High Speed System Camera for live production.
    BPU-4500, BPU-4000: base-band processor unit for HDC-4300. LIVE-HDR mode is planned to be available from summer, 2016.
    PVM-X550: a 55-inch 4K OLED TRIMASTER EL client monitor ideal for verifying 4K footage during production.
    XVS-6000, XVS-7000 and XVS-8000: multi-format switchers that support HDR signals.
    This expanded line-up provides wide color space of BT.2020 and supports HDR covering applications for both cinematography and live broadcast.

    The PVM-X550, also announced today at NAB, is one of the world’s first quad-view OLED monitors, which allows for customized individual display settings across four distinct views in HD.

    Sony’s HDC-4800 is planned to be available in August 2016.  The PVM-X550 is planned to be available in summer 2016 and the XVS-6000 and XVS-7000 are expected in Fall 2016.  The XVS-8000 is planned to be available in May, 2016.

    Tags:HDRHigh Dynamic RangeNABSony



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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