Sony Electronics announced a 4K movie-making project "Sony/AFI 4K Shorts: Be Moved," showcasing the talents of the alumni of the AFI Conservatory, the world renowned film school of the American Film Institute (AFI).
The exclusive collaboration was officially unveiled last night at a reception held during the Institute's annual film festival — AFI Fest presented by Audi – where Sony executives and AFI Conservatory leaders announced they will source treatments for short films from alumni that will be finished in 4K and premiered at select film, television and electronics industry events through 2014. The content will also be on Sony's Video Unlimited 4K download service, available to consumers who buy a Sony 4K Ultra HD TV.
The concept behind the "Be Moved" shorts, each 4 minutes in length, is to demonstrate the unique capabilities of Sony 4K technology to complement and expand a director's artistic vision.
"Sony has long been a committed supporter of the arts and of AFI – putting state-of-the-art filmmaking tools in the hands of AFI Fellows for more than a decade," said Stephen Lighthill, ASC, Senior Filmmaker-in-Residence, Cinematography at AFI. "This exciting project provides filmmakers with the opportunity to develop content that best represents the cutting-edge nature of 4K and highlights the capabilities and range of 4K technology as an immersive story-telling medium."
Five selected filmmakers from the AFI Conservatory alumni network will be provided with a full camera package built around Sony's F65, F55 or NEX-FS700R 4K camera technologies. Sony and AFI are working with production company Rough & Tumble, headed by AFI alumnus and award-winning feature film producer Brian Udovich, to manage the program with support from leading production industry rental companies and post production houses. Additional production support will be available from Sony's Digital Motion Picture Center on the Sony Pictures lot, where Sony offers hands-on training for 4K shooting and workflow techniques.
The Sony/AFI "Be Moved" project kicks off at a critical time in 4K technology's commercial and creative evolution. Movies and TV shows are increasingly being shot with Sony 4K cameras, including several films about to hit theaters and more than a dozen new fall TV programs. Commercials, music videos, and sports producers are shooting with Sony 4K cameras and recently the fashion world has realized the benefits of 4K. The technology's place in movie theater projection is proven, with more than 15,000 Sony 4K projectors installed worldwide.
"Sony prides itself on providing the Hollywood production community with the highest-quality tools for creation and distribution of their content," said Alec Shapiro, president of Sony Electronics' Professional Solutions of America group. "We see 4K image creation rapidly becoming the new standard for motion picture production. Our camera systems are delivering beautiful images with instantly recognizable improved aesthetic quality. Working with AFI we will be able to put these wonderful tools intro creative hands and truly share the concept of 'Be Moved' with an even broader audience."
For consumers, Sony 4K Ultra HD TVs are continuing their strong sales success at key retailers like Best Buy, Amazon, and Sony Direct stores, as well as specialty consumer electronics retailers. Sony's new Video Unlimited 4K download service is also bringing 4K content to the home in new ways.
"Sony has driven the adoption of 4K from professional production to the consumer experience in terms of content creation, movie theaters, and now the home with the world's first 4K download service," said Phil Molyneux, president and COO, Sony Electronics. "Clearly there is a strong consumer appetite for a wonderful 4K experience in both homes and theaters. Now Sony, in partnership with the AFI, is taking this to another level by supporting film producers and directors and highlighting the benefits of capturing new, relevant and compelling 4K content through this program."
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More