Dave Curtin is joining music licensing marketplace Songtradr as its VP of U.S. Partnerships. He will play a key role in growing Songtradr’s U.S. footprint, creating strategic partnerships across the advertising, brand, OTT, media and content communities.
Curtin, formerly SVP of Licensing and Branded Content at Paradigm Talent Agency, described his new roost as “a forward-thinking music-tech and data company with a culture that supports artists and music creators.” He added that the Songtradr platform “delivers an efficient and intuitive search that puts the discovery and licensing process directly into the hands of music buyers such as content creators and music supervisors. As a music supervisor and an avid fan of music discovery, I believe Songtradr is a game-changer.”
Paul Wiltshire, CEO of Songtradr, said, “Dave has established quality relationships with brands, agencies and networks. They know and trust his music tastemaking and music supervision skills and recognize his great integrity.”
With Songtradr’s recent acquisition of the global creative music licensing agency Big Sync Music, Curtin will have the scope to collaborate with composers to create original music, license music from major labels and publishers or discover emerging artists from around the globe, providing a holistic solution for brands, agencies and networks.
Last month, Songtradr launched an initiative that paid 100% of licensing transaction fees directly to the artists. Additionally, the company is offering artists entirely free distribution services for the next six months, with access to free, unlimited uploads for each release through all major platforms such as Spotify and Apple Music.
