Songtradr, the B2B music company under the aegis of CEO Paul Wiltshire, has launched Smart Sync, an advanced technology to track, control, and monetize music catalogs. A key feature includes Songtradr’s next generation watermarking technology that solves inherent licensing challenges faced by video games and digital platforms, expanding revenue potential for music rights holders.
Smart Sync offers advanced digital rights management technology allowing labels, publishers, and production music libraries to manage their music for global sync across digital platforms, including YouTube, Facebook, Instagram, and TikTok. Additionally, rights holders can take advantage of increased monetization through a suite of subscription and premium sync products, including Pretzel and Songtradr (unique products for customers by vertical: Content Creators, Businesses, Games, Apps, Platforms and Brands). The product also provides catalogs with direct access to global brand sync opportunities through Songtradr Group businesses, such as Big Sync Music and MassiveMusic.
Smart Sync provides rights holders the ability to: monitor digital music use and manage claims and releases on platforms like YouTube; enable automation to determine claims/releases from known and unknown sources; manage rights issues; view performance insights, including audience demographics, territories, and top-performing tracks; and license music to Songtradr’s customer base of content creators, businesses, games, apps, platforms and brands.
