Mekanism has appointed Sonal Narain to serve as chief strategy officer for its West Coast clients. She joins Ambika Pai, chief strategy officer for Mekanism’s East Coast, to lead the strategy department overall.
Narain is responsible for brand strategy, communications and innovation across the agency’s West Coast clients including Amazon, Alaska Airlines, Charles Schwab, GoodRx and Sling TV.
Prior to joining Mekanism, Narain led strategy at advertising agencies across Asia including Ogilvy & Mather Singapore and Wieden + Kennedy India. There, she helped set up Coca Cola’s first ever social media center in the APAC region, and drove teams to create work far beyond the remit of conventional advertising including interactive movies, games, music, storybooks, and even couture, all with the purpose of driving deeper commentary on and engagement and participation with the culture that consumers are surrounded by.
From helping political parties shape election communication strategies to winning Asia’s first Gold IPA Effectiveness Award, Narain brings with her an understanding of effectiveness through the lens of behavioral change and cultural insights.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More