Mekanism has appointed Sonal Narain to serve as chief strategy officer for its West Coast clients. She joins Ambika Pai, chief strategy officer for Mekanism’s East Coast, to lead the strategy department overall.
Narain is responsible for brand strategy, communications and innovation across the agency’s West Coast clients including Amazon, Alaska Airlines, Charles Schwab, GoodRx and Sling TV.
Prior to joining Mekanism, Narain led strategy at advertising agencies across Asia including Ogilvy & Mather Singapore and Wieden + Kennedy India. There, she helped set up Coca Cola’s first ever social media center in the APAC region, and drove teams to create work far beyond the remit of conventional advertising including interactive movies, games, music, storybooks, and even couture, all with the purpose of driving deeper commentary on and engagement and participation with the culture that consumers are surrounded by.
From helping political parties shape election communication strategies to winning Asia’s first Gold IPA Effectiveness Award, Narain brings with her an understanding of effectiveness through the lens of behavioral change and cultural insights.
