Social media sites present a variety of marketing opportunities that are growing in popularity. “It is the Wild West with a new generation of marketers testing the waters and their limits,” said Joe Laratro, chief technology officer for MoreVisibility/Boca Raton, FL, which released the Social Media Marketing white paper last week.
The white paper lists a wide range of social media sites where marketing occurs, far beyond the leading social networking sites MySpace and Facebook. Also included are video sharing sites YouTube and Google Video, picture sharing sites like Flickr, news aggregators like Digg, forum sites like TripAdvisor, social book marking sites like del.icio.us and other social sites, including Second Life and Twitter.
The white paper says, “If you meet someone on a vacation in Disney World, you may keep in touch with them on MySpace or Facebook. That same relationship could be continued by sharing pictures on Flickr. You may even write about your meeting in a trip review on a forum.”
Among the ample marketing opportunities on the social media sites are videos that play at YouTube. “Social media sites can embed videos on YouTube and do it for free,” Laratro said. “It’s easy to customize social media sites for video.”
Marketers can also take advantage of video targeting solutions that will enable their sites to be found through search. Speech recognition technology can be used by social marketing sites to find their viral videos, Laratro said.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More