Social media sites present a variety of marketing opportunities that are growing in popularity. “It is the Wild West with a new generation of marketers testing the waters and their limits,” said Joe Laratro, chief technology officer for MoreVisibility/Boca Raton, FL, which released the Social Media Marketing white paper last week.
The white paper lists a wide range of social media sites where marketing occurs, far beyond the leading social networking sites MySpace and Facebook. Also included are video sharing sites YouTube and Google Video, picture sharing sites like Flickr, news aggregators like Digg, forum sites like TripAdvisor, social book marking sites like del.icio.us and other social sites, including Second Life and Twitter.
The white paper says, “If you meet someone on a vacation in Disney World, you may keep in touch with them on MySpace or Facebook. That same relationship could be continued by sharing pictures on Flickr. You may even write about your meeting in a trip review on a forum.”
Among the ample marketing opportunities on the social media sites are videos that play at YouTube. “Social media sites can embed videos on YouTube and do it for free,” Laratro said. “It’s easy to customize social media sites for video.”
Marketers can also take advantage of video targeting solutions that will enable their sites to be found through search. Speech recognition technology can be used by social marketing sites to find their viral videos, Laratro said.
Trump Asks Supreme Court To Delay TikTok Ban
President-elect Donald Trump asked the Supreme Court on Friday to pause the potential TikTok ban from going into effect until his administration can pursue a "political resolution" to the issue.
The request came as TikTok and the Biden administration filed opposing briefs to the court, in which the company argued the court should strike down a law that could ban the platform by Jan. 19 while the government emphasized its position that the statute is needed to eliminate a national security risk.
"President Trump takes no position on the underlying merits of this dispute. Instead, he respectfully requests that the Court consider staying the Act's deadline for divestment of January 19, 2025, while it considers the merits of this case," said Trump's amicus brief, which supported neither party in the case and was written by D. John Sauer, Trump's choice for solicitor general.
The argument submitted to the court is the latest example of Trump inserting himself in national issues before he takes office. The Republican president-elect has already begun negotiating with other countries over his plans to impose tariffs, and he intervened earlier this month in a plan to fund the federal government, calling for a bipartisan plan to be rejected and sending Republicans back to the negotiating table.
He has been holding meetings with foreign leaders and business officials at his Mar-a-Lago club in Florida while he assembles his administration, including a meeting last week with TikTok CEO Shou Chew.
Trump has reversed his position on the popular app, having tried to ban it during his first term in office over national security concerns. He joined the TikTok during his 2024 presidential campaign and his team used it to connect with younger... Read More