It isn’t every week that a commercial for fabric softener is featured as a SHOOT Top Spot. In fact, it’s never happened before now. The category isn?t exactly known for groundbreaking creative, after all. But Lowe New York, and director Marcus Nispel of bicoastal/international Morton Jankel Zander (MJZ) have elevated the genre to a new level of creativity with the latest spot for Snuggle fabric softener. The :30 titled "Swimpool Bliss?Dissolve," introduces the new Snuggle Sunkissed Breeze scent by cleverly parodying high-end perfume commercials.
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Sandra Fockink is the principle actor in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
CLIENT
Unilever/Snuggle Sunkissed Breeze.
PRODUCTION CO.
Morton Jankel Zander, bicoastal/international.
Marcus Nispel, director; Joseph Yacoe, DP; David Zander and Lisa Rich, executive producers; Vincent Oster, producer. Shot on location in Rio de Janeiro.
Zohar International, Rio de Janiero.
Roberto Bakker, executive producer.
AGENCY
Lowe New York.
Gary Goldsmith, chairman/chief creative officer; Dean Hacohen, executive VP/creative director; Bob Hinden, senior VP/creative supervisor; David Kaminsky, VP/creative supervisor; Shawn Kelly, VP/creative supervisor/art director; Adam Fels, copywriter; John McAdory, VP/producer.
EDITORIAL
Slingshot Edit and Post,
New York.
Jim Rubino, offline editor; Townsley Balak, assistant editor; Stephen Ashkinos, producer.
POST/VISUAL EFFECTS
Slingshot Edit and Post.
Jim Rubino, online editor; Townsley Balak, assistant editor, Stephen Ashkinos, producer.
Company 3, New York.
Tim Masick, colorist; Luana Ayres, producer.
Jim Henson?s Creature Shop, London.
Camilla Williams, producer; Robert Tygner and Philip Eason, puppeteers; Julian Manning, electronics; Adrian Parish, mechanics; Niki Lyons, fabrication.
Fish Media, New York.
Ralph Belfiglio, creative director; Wendy Brovetto, executive producer; Steve Koenig, Flame artist.
AUDIO POST
audioEngine, New York.
Rex Recker, mixer.
MUSIC
Human, New York.
Andrew Bloch, composer; Marc Altschuler, executive producer.