Noted snowboarding and skateboarding filmmaker Rob “Whitey” McConnaughy has signed with Hollywood-headquartered Believe Media for exclusive spot and music video representation in the U.S. and London. Believe also maintains offices in New York and London.
Among McConnaughy’s credits are a series of gritty and authentic skateboarding commercials he conceived, directed and edited for Wieden+Kennedy, Portland, Ore. He’s also contributed to the MTV series Jackass, and its feature film spin-offs, as a creative consultant and cinematographer.
Originally from Washington, D.C., and now a Portland resident, McConnaughy started filming his skateboarding buddies as he pursued the sport himself, which led him to form his own production company, Kingpin Productions. Under that banner, he has directed assorted snowboard films. Early in his snowboarding career, he became the photo editor of Blunt, a snowboarding magazine owned by Big Brother Skateboarding Magazine. Here he also began shooting skateboarding and various forms of hi-jinx for the Big Brother videos which he collaborated on with Big Brother art director Jeff Tremaine (who is now repped as a spot director by Saville Productions, Beverly Hills; Tremaine recently gained inclusion into SHOOT’s 2006 New Directors Showcase). These videos served as a template of sorts for Jackass.
In addition to the aforementioned Nike package, McConnaughy has directed an EA Games commercial with skateboarding legend Tony Hawk. Believe partner/executive producer Luke Thornton envisions McConnaughy as being able “to present agency creatives with a distinctly different take on brands and how to articulate them for young audiences.”
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