Snapple Elements’ new campaign, out of Deutsch, New York, introduces viewers to four woodland creatures: Grumpy Gopher, Sinister Rabbit, Mr. Weasel and Happy Squirrel. The roughly animated quartet leaves its forested, utopian world for the big city. Each spot chronicles–day-in-the-life-style–the animals’ urban adventures. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Snapple/Elements.
PRODUCTION CO.
Passion Pictures, London.
Russell Brooke, director; Andrew Ruhemann, executive producer; Hugo Sands, producer; Erika Forzy, production manager.
AGENCY
Deutsch, New York.
Cheryl Van Ooyen, senior VP/group creative director; Mark Koelfgen, senior copywriter; Tuesday Poliak, senior art director; Nicole Lundy, producer.
EDITORIAL
Passion Pictures.
Stu Hutcheson and Kevan O’Brien, editors.
POST/VISUAL EFFECTS
Passion Pictures.
Emanuele Lecchi and Phil Holder, After Effects compositors; Tim King, digital color; Pete Richardson,
Mac artist; Russell Brooke,
background designer.
Soho 601, London.
Des Anwar, Inferno artist.
Tape House Editorial Company, New York.
Judd Parson, online editor/Henry artist.
AUDIO POST
Howard Schwartz Recording, New York.
Steve Rosen, sound engineer.
MUSIC/SOUND DESIGN
tonefarmer, New York.
Raymond Loewy, composer/sound designer; Krishna Venkatesh, sound desi
