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    Snake Roth promoted to director of integrated production at MARC USA

    By SHOOTUpdated:No Comments1432 Views
    CHICAGO --

    MARC USA has prommoted Snake Roth to director of integrated production with oversight of all broadcast TV, digital video, radio, print and social content. Roth has been at the agency since 2015 as an executive producer leading the agency’s work on many retail and other accounts, including Ruby Tuesday, Payless ShoeSource and Rite Aid.

    Joe Burke, SVP/executive creative director at MARC USA’s Chicago office, said of Roth, “She brings the unique combination of extensive experience and fresh eyes to every project. As a former ACD/art director turned producer, Snake elevates the level of everything we do here at MARC USA.”

    Prior to joining MARC USA, Roth was an executive producer at VML, Digitas and FCB. She is also the co-founder of KnowNo, a movement to bring greater awareness and understanding of sexual consent, which launched in 2016–well in advance of #MeToo and #TimesUp. KnowNo has spread globally through social media and been adopted for use on numerous campuses by My Sister’s Keeper and other women’s advocacy organizations.

    Tags:MARC USASnake Roth



    Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day

    Wednesday, December 25, 2024

    Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.

    Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.

    She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."

    The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.

    Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.

    The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.

    Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.

    Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.

    There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.

    Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.

    Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More

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