MARC USA has prommoted Snake Roth to director of integrated production with oversight of all broadcast TV, digital video, radio, print and social content. Roth has been at the agency since 2015 as an executive producer leading the agency’s work on many retail and other accounts, including Ruby Tuesday, Payless ShoeSource and Rite Aid.
Joe Burke, SVP/executive creative director at MARC USA’s Chicago office, said of Roth, “She brings the unique combination of extensive experience and fresh eyes to every project. As a former ACD/art director turned producer, Snake elevates the level of everything we do here at MARC USA.”
Prior to joining MARC USA, Roth was an executive producer at VML, Digitas and FCB. She is also the co-founder of KnowNo, a movement to bring greater awareness and understanding of sexual consent, which launched in 2016–well in advance of #MeToo and #TimesUp. KnowNo has spread globally through social media and been adopted for use on numerous campuses by My Sister’s Keeper and other women’s advocacy organizations.