By Jake Coyle, Film Writer
NEW YORK (AP) --The Force was a little less strong with "Star Wars: The Rise of Skywalker." J.J. Abrams' Skywalker finale couldn't match its recent predecessors on opening weekend, but it still amassed a $175.5 million debut that ranked as the third largest weekend of the year.
"The Rise of Skywalker" came in with worse reviews than any "Star Wars" movie except for 1999's "The Phantom Menace," which famously heralded the debut of Jar Jar Binks. "The Rise of Skywalker" has a 57% fresh score on Rotten Tomatoes. Audiences, too, were relatively lukewarm to the movie, giving it a B+ CinemaScore.
That response may have muted what could have been a record-setting weekend. While Disney had cautiously estimated about a $165 million opening, analysts had pegged "The Rise of Skywalker" for around $200 million.
"The Rise of Skywalker" pulled in $374 million worldwide, according to studio estimates Sunday. The film was especially lackluster in China, where all "Star Wars" films have struggled. It grossed $12.1 million in the world's second largest movie marketplace.
Though it proved divisive with fans, 2017's "Last of the Jedi," directed by Rian Johnson, opened with $220 million and ultimately grossed $1.3 billion worldwide. Abrams' own "The Force Awakens" set a then-record in 2015 with a $248 million debut and sold more than $2 billion in global tickets.
With the coming holiday period, "Rise of Skywalker" is poised to dominate the year's most lucrative week of moviegoing. Cathleen Taff, distribution chief for Disney, called it a great start.
"With critics, we've seen that our movies have received lower scores than not but that they continue to do business because they're great quality movies for the moviegoer," said Taff. "Audiences are generally responding really positively to the film.
"We know that people are very passionate about 'Star Wars' and have very strong opinions about it. And we're fine with that," added Taff. "We think it's inspiring to see so many people who want to prompt a discussion around a film."
Such expectations did not await Tom Hooper's adaptation of Andrew Lloyd Webber's "Cats." The much ridiculed big-screen musical, featuring infamous "digital fur technology," scratched out just $6.5 million in ticket sales, sending Mr. Mistoffelees (and Universal Pictures) home licking their wounds.
The $100 million production, featuring an ensemble including Jennifer Hudson, Judi Dench, James Corden, Idris Elba, Ian McKellen and Taylor Swift, came in behind projections and opened in a distant fourth place. The movie drew an 18% fresh score on Rotten Tomatoes and a C-plus CinemaScore from audiences.
"Even modest opening in this extraordinary lucrative corridor can prove very kind to films," said Jim Orr, chief of distribution for Universal. He anticipates the film's strongest demographic — older moviegoers — will be most available over the holidays. "Our scores from those who are 55 and up are very good and very encouraging."
Holdovers "Jumanji: The Next Level" ($26.1 million in its second weekend) and "Frozen 2" ($12.3 million in its fifth weekend) both surpassed "Cats."
"Rise of Skywalker" culminated a tumultuous period in "Star Wars," finishing off both a trilogy and nine-film cycle begun 42 years ago by George Lucas. In 2012, Disney acquired Lucasfilm for $4 billion. While its stewardship of "Star Wars" has drawn enormous box-office proceeds, "The Rise of Skywalker" had its work cut out in trailing both the much-debated "Last of the Jedi" and the 2018 dud "Solo: A Star Wars Story."
In November, Disney chief executive Bob Iger told investors that "Star Wars" will go "into a hiatus" after "Rise of Skywalker." The next "Star Wars" movie, which is to be set outside the Skywalker saga, isn't scheduled for release until 2022. "Game of Thrones" makers David Benioff and D.B. Weiss recently pulled out of planned "Star Wars" trilogy.
Lately, "Star Wars" has also been a hit on the small screen, too. "The Mandalorian" helped launch the Disney Plus streaming service. To make way for "Rise of Skywalker," the latest episode of "The Mandalorian" debuted on Wednesday, instead of Friday.
But Disney can still make considerable demands on theaters for "Star Wars" films. Disney charges theaters 65% of ticket sales, or about 10 percentage points more than standard, for "Star Wars" releases, and requires a run of four weeks.
Paul Dergarabedian, senior media analyst for Comscore, said "Rise of Skywalker" could only be painted by others as a disappointment because of the franchise's and the studio's extraordinary track record. The film will likely become Disney's seventh $1 billion release of the year (a record) and give the studio seven of the top 10 films of the year.
"It's time to devote a lot of attention to the streaming environment for 'Star Wars' and then come back with a vengeance," said Dergarabedian." There's a lot of lessons to be learned and certainly from this latest installment."
"Rise of Skywalker" helped improve the shortfall at the box office compared to last year, but ticket sales are still running 4.6% behind 2018, according to Comscore.
In its national expansion, the Lionsgate Fox News drama "Bombshell" underperformed expectations with $5.1 million in 1,481 theaters. Rian Johnson's "Last Jedi" follow-up, the starry whodunit "Knives Out" continues to do strong business for Lionsgate. After $6.1 million in its sixth weekend, it has grossed $185.6 million globally.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Where available, the latest international numbers for Friday through Sunday are also included.
1. "Star Wars: The Rise of Skywalker," $175.5 million ($198 million international).
2. "Jumanji: The Next Level," $26.1 million ($32.6 million international).
3. "Frozen 2," $12.3 million ($31.6 million international).
4. "Cats," $6.5 million ($4.4 million international).
5. "Knives Out," $6.1 million.
6. "Bombshell," $5.1 million.
7. "Richard Jewell," $2.6 million.
8. "Queen & Slim," $1.9 million.
9. "Black Christmas," $1.8 million.
10. "Ford v Ferrari," $1.8 million.
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More