On the heels of his Gatorade spot “30 Years” winning the Best Direction honor in the 90 seconds and under category at the 2022 Ciclope Latin America Awards–and getting shortlisted at Ciclope Berlin–Sergio Granados has joined SKUNK for U.S. representation. The lauded Gatorade piece was produced by Granados’ Mexico City-based production company, Lovster. Prior to connecting with SKUNK, Granados had most recently been repped in the U.S. market by Baby Lion.
Granados and SKUNK are now reunited after first working together on a Visa project for the World Cup in 2014. The campaign had SKUNK coordinating 32 films in 32 World Cup countries, the film for Mexico being directed by Granados. Fast forward to today and SKUNK was drawn to Granados on the strength of his work for such brands as Pepsi, Johnnie Walker, Chevrolet, Nissan and of course, Gatorade. Curiously Granados' first project in his reunion with SKUNK is another World Cup film, this time for Modelo. The spot, which just broke, combines emotional performances and camera work to express how soccer fans experience satisfaction and sacrifice with the ups and downs of their country’s team.
SKUNK owner Matt Factor said, “After getting excited by Sergio’s film for Gatorade, it was great to be reacquainted and jump right into a Modelo project for the World Cup. It was a pleasure seeing him collaborate with the folks from Grey NY on an ambitious shoot in Sergio’s home town of Mexico City–a destination we regularly travel to for U.S. shoots. We are already prepping another job and look forward to a fruitful journey together.”
