Out of 10 competition categories, six Gold Pencils were awarded this week (2/17) for the second annual One Show Entertainment Awards held at American Cinematheque’s Egyptian Theatre in Hollywood.
The Gold Pencil recipients were:
o Dupont’s Dupont: Helping Rebuild Greensburg out of Ogilvy Entertainment, which topped the Unscripted Series category.
o Microsoft’s bing-a-thon from Creative Artists Agency in the Online Videos, Movies, Webisodes or Podcasts category.
o HBO’s “Cube Film Installation” via BBDO New York in the Creative Positioning of a Brand Outside Traditional or Online Media category.
o Macy’s Yes, Virginia Xmas TV special from JWT New York in the Specials or One-Time Screening category.
o Activision’s “Guitar Hero” from Creative Artists Agency in the Integration of a Brand in a Music Environment category.
o And Main Taxi Frankfurt’s “Piss Screen Bluetooth” out of Saatchi & Saatchi Frankfurt which topped the Offline Gaming category.
Eleven Silver Pencils were awarded as were 14 Bronze Pencils. For a full rundown, log onto www.oneclub.org.
The One Show Entertainment Awards seeks to recognize the intersection of brands and entertainment–in film, TV, music, gaming, and beyond.
The jury panel consisted of noted advertising and entertainment professionals, including jury chair Jae Goodman, chief marketing officer, Creative Artists Agency; Evan Shapiro, president, IFC tv and Sundance Channel; Jordan Levin, founding partner/CEO, Generate; Ted Royer, partner/executive creative director, Droga5; Michael Siegenthaler, director, branded entertainment, Microsoft; Andrew Keller co-executive creative director, Crispin Porter + Bogusky; Howard T. Owens, co-head of domestic television, Reveille; Neal Tiles, president, G4 Media; Susan Bonds, CEO of 42 Entertainment; Tera Hanks, brand agent, Creative Artists Agency; Mark D’Arcy, president, chief creative officer, Time Warner Global Media Group.
The event was produced by The One Club, a non-profit organization dedicated to promoting the craft of advertising; One Show Entertainment pays tribute to creative branding beyond traditional product placement.
Review: Director Bong Joon Ho’s “Mickey 17” Starring Robert Pattinson
So you think YOUR job is bad?
Sorry if we seem to be lacking empathy here. But however crummy you think your 9-5 routine is, it'll never be as bad as Robert Pattinson's in Bong Joon Ho's "Mickey 17" — nor will any job, on Earth or any planet, approach this level of misery.
Mickey, you see, is an "Expendable," and by this we don't mean he's a cast member in yet another sequel to Sylvester Stallone's tired band of mercenaries ("Expend17ables"?). No, even worse! He's literally expendable, in that his job description requires that he die, over and over, in the worst possible ways, only to be "reprinted" once again as the next Mickey.
And from here stems the good news, besides the excellent Pattinson, whom we hope got hazard pay, about Bong's hotly anticipated follow-up to "Parasite." There's creativity to spare, and much of it surrounds the ways he finds for his lead character to expire — again and again.
The bad news, besides, well, all the death, is that much of this film devolves into narrative chaos, bloat and excess. In so many ways, the always inventive Bong just doesn't know where to stop. It hardly seems a surprise that the sci-fi novel, by Edward Ashton, he's adapting here is called "Mickey7" — Bong decided to add 10 more Mickeys.
The first act, though, is crackling. We begin with Mickey lying alone at the bottom of a crevasse, having barely survived a fall. It is the year 2058, and he's part of a colonizing expedition from Earth to a far-off planet. He's surely about to die. In fact, the outcome is so expected that his friend Timo (Steven Yeun), staring down the crevasse, asks casually: "Haven't you died yet?"
How did Mickey get here? We flash back to Earth, where Mickey and Timo ran afoul of a villainous loan... Read More