Out of 10 competition categories, six Gold Pencils were awarded this week (2/17) for the second annual One Show Entertainment Awards held at American Cinematheque’s Egyptian Theatre in Hollywood.
The Gold Pencil recipients were:
o Dupont’s Dupont: Helping Rebuild Greensburg out of Ogilvy Entertainment, which topped the Unscripted Series category.
o Microsoft’s bing-a-thon from Creative Artists Agency in the Online Videos, Movies, Webisodes or Podcasts category.
o HBO’s “Cube Film Installation” via BBDO New York in the Creative Positioning of a Brand Outside Traditional or Online Media category.
o Macy’s Yes, Virginia Xmas TV special from JWT New York in the Specials or One-Time Screening category.
o Activision’s “Guitar Hero” from Creative Artists Agency in the Integration of a Brand in a Music Environment category.
o And Main Taxi Frankfurt’s “Piss Screen Bluetooth” out of Saatchi & Saatchi Frankfurt which topped the Offline Gaming category.
Eleven Silver Pencils were awarded as were 14 Bronze Pencils. For a full rundown, log onto www.oneclub.org.
The One Show Entertainment Awards seeks to recognize the intersection of brands and entertainment–in film, TV, music, gaming, and beyond.
The jury panel consisted of noted advertising and entertainment professionals, including jury chair Jae Goodman, chief marketing officer, Creative Artists Agency; Evan Shapiro, president, IFC tv and Sundance Channel; Jordan Levin, founding partner/CEO, Generate; Ted Royer, partner/executive creative director, Droga5; Michael Siegenthaler, director, branded entertainment, Microsoft; Andrew Keller co-executive creative director, Crispin Porter + Bogusky; Howard T. Owens, co-head of domestic television, Reveille; Neal Tiles, president, G4 Media; Susan Bonds, CEO of 42 Entertainment; Tera Hanks, brand agent, Creative Artists Agency; Mark D’Arcy, president, chief creative officer, Time Warner Global Media Group.
The event was produced by The One Club, a non-profit organization dedicated to promoting the craft of advertising; One Show Entertainment pays tribute to creative branding beyond traditional product placement.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More