Out of 10 competition categories, six Gold Pencils were awarded this week (2/17) for the second annual One Show Entertainment Awards held at American Cinematheque’s Egyptian Theatre in Hollywood.
The Gold Pencil recipients were:
o Dupont’s Dupont: Helping Rebuild Greensburg out of Ogilvy Entertainment, which topped the Unscripted Series category.
o Microsoft’s bing-a-thon from Creative Artists Agency in the Online Videos, Movies, Webisodes or Podcasts category.
o HBO’s “Cube Film Installation” via BBDO New York in the Creative Positioning of a Brand Outside Traditional or Online Media category.
o Macy’s Yes, Virginia Xmas TV special from JWT New York in the Specials or One-Time Screening category.
o Activision’s “Guitar Hero” from Creative Artists Agency in the Integration of a Brand in a Music Environment category.
o And Main Taxi Frankfurt’s “Piss Screen Bluetooth” out of Saatchi & Saatchi Frankfurt which topped the Offline Gaming category.
Eleven Silver Pencils were awarded as were 14 Bronze Pencils. For a full rundown, log onto www.oneclub.org.
The One Show Entertainment Awards seeks to recognize the intersection of brands and entertainment–in film, TV, music, gaming, and beyond.
The jury panel consisted of noted advertising and entertainment professionals, including jury chair Jae Goodman, chief marketing officer, Creative Artists Agency; Evan Shapiro, president, IFC tv and Sundance Channel; Jordan Levin, founding partner/CEO, Generate; Ted Royer, partner/executive creative director, Droga5; Michael Siegenthaler, director, branded entertainment, Microsoft; Andrew Keller co-executive creative director, Crispin Porter + Bogusky; Howard T. Owens, co-head of domestic television, Reveille; Neal Tiles, president, G4 Media; Susan Bonds, CEO of 42 Entertainment; Tera Hanks, brand agent, Creative Artists Agency; Mark D’Arcy, president, chief creative officer, Time Warner Global Media Group.
The event was produced by The One Club, a non-profit organization dedicated to promoting the craft of advertising; One Show Entertainment pays tribute to creative branding beyond traditional product placement.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More