Out of 10 competition categories, six Gold Pencils were awarded this week (2/17) for the second annual One Show Entertainment Awards held at American Cinematheque’s Egyptian Theatre in Hollywood.
The Gold Pencil recipients were:
o Dupont’s Dupont: Helping Rebuild Greensburg out of Ogilvy Entertainment, which topped the Unscripted Series category.
o Microsoft’s bing-a-thon from Creative Artists Agency in the Online Videos, Movies, Webisodes or Podcasts category.
o HBO’s “Cube Film Installation” via BBDO New York in the Creative Positioning of a Brand Outside Traditional or Online Media category.
o Macy’s Yes, Virginia Xmas TV special from JWT New York in the Specials or One-Time Screening category.
o Activision’s “Guitar Hero” from Creative Artists Agency in the Integration of a Brand in a Music Environment category.
o And Main Taxi Frankfurt’s “Piss Screen Bluetooth” out of Saatchi & Saatchi Frankfurt which topped the Offline Gaming category.
Eleven Silver Pencils were awarded as were 14 Bronze Pencils. For a full rundown, log onto www.oneclub.org.
The One Show Entertainment Awards seeks to recognize the intersection of brands and entertainment–in film, TV, music, gaming, and beyond.
The jury panel consisted of noted advertising and entertainment professionals, including jury chair Jae Goodman, chief marketing officer, Creative Artists Agency; Evan Shapiro, president, IFC tv and Sundance Channel; Jordan Levin, founding partner/CEO, Generate; Ted Royer, partner/executive creative director, Droga5; Michael Siegenthaler, director, branded entertainment, Microsoft; Andrew Keller co-executive creative director, Crispin Porter + Bogusky; Howard T. Owens, co-head of domestic television, Reveille; Neal Tiles, president, G4 Media; Susan Bonds, CEO of 42 Entertainment; Tera Hanks, brand agent, Creative Artists Agency; Mark D’Arcy, president, chief creative officer, Time Warner Global Media Group.
The event was produced by The One Club, a non-profit organization dedicated to promoting the craft of advertising; One Show Entertainment pays tribute to creative branding beyond traditional product placement.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More