Method Studios has unveiled Method EXP, its dedicated production group creating world-class immersive experiences, formerly known as Deluxe VR. Long-time EA Electronic Arts (EA) executive Sinjin Bain has joined to lead Method EXP as SVP, global head of VR/AR, reporting to president and GM of Method Studios, Ed Ulbrich.
Method EXP tightly unifies the CG and design artistry of Method Studios worldwide with AR/VR strategists, directors, technologists and producers to envision and create immersive experiences for all platforms. Bain brings deep connections in gaming and interactive entertainment to the leadership role.
Bain is a recognized stalwart in interactive entertainment who has continually set precedents in the games industry and continues to push development into new and exciting directions. In his 15 years as an EA executive, he exec produced some of the world’s biggest game titles for EA Partners such as “Rock Band” and many others. As COO and EP of EA’s Maxis and EARS studios, Bain produced “The Sims,” one of the best-selling video game franchises of all time and “The Simpsons.” As global general manager of EA Partners, he helped build one of the most successful independent development publishing groups in the industry, signing AAA developers including Respawn, Harmonix, Insomniac & Crytek and delivering the highest average Metacritic scores of any EA business unit. Bain was most recently the CEO of Maxplay, a platform enabling real-time distributed collaborative development with unprecedented runtime performance for VR and AR.
