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    Sinjin Bain to head Method Studios’ newly formed AR/VR unit Method EXP

    By SHOOTUpdated:No Comments1284 Views
    LOS ANGELES --

    Method Studios has unveiled Method EXP, its dedicated production group creating world-class immersive experiences, formerly known as Deluxe VR. Long-time EA Electronic Arts (EA) executive Sinjin Bain has joined to lead Method EXP as SVP, global head of VR/AR, reporting to president and GM of Method Studios, Ed Ulbrich. 

    Method EXP tightly unifies the CG and design artistry of Method Studios worldwide with AR/VR strategists, directors, technologists and producers to envision and create immersive experiences for all platforms. Bain brings deep connections in gaming and interactive entertainment to the leadership role. 

    Bain is a recognized stalwart in interactive entertainment who has continually set precedents in the games industry and continues to push development into new and exciting directions. In his 15 years as an EA executive, he exec produced some of the world’s biggest game titles for EA Partners such as “Rock Band” and many others.  As COO and EP of EA’s Maxis and EARS studios, Bain produced “The Sims,” one of the best-selling video game franchises of all time and “The Simpsons.”  As global general manager of EA Partners, he helped build one of the most successful independent development publishing groups in the industry, signing AAA developers including Respawn, Harmonix, Insomniac & Crytek and delivering the highest average Metacritic scores of any EA business unit. Bain was most recently the CEO of Maxplay, a platform enabling real-time distributed collaborative development with unprecedented runtime performance for VR and AR.  




    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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