Butler, Shine, Stern and Partners (BSSP) has promoted Sinan Dagli from group creative director to executive creative director. In his new position, Dagli will continue to lead the advertising agency’s creative teams and shape creative output. He’ll also be working directly with executive leadership to bring his diverse voice and perspective to help guide the continued evolution of the agency. Dagli will report to creative chairman John Butler and CEO Tracey Faux-Pattani.
Dagli has been with BSSP for 12 years. Working his way up from the digital studio to group creative director, a post he’s held since March 2020, Sinan has contributed to BSSP’s most noteworthy work over the last decade. He’s spearheaded launches for the popular NBA2K franchise, created the “Defy Labels” campaign for MINI for Super Bowl 50 and led the agency initiative #FauciArt. In the last year, he’s shepherded award-winning work for ESPN, the popular “One App, One Tap” campaign, and helped Blue Shield of California tackle the vaccine debate and gender bias in healthcare with provoking campaigns like the new “Hear Me” work featuring Venus Williams. He’s helped the agency grow its business with ESPN and land important new business from Amazon Web Service’s NFL integration and global gaming company, Activision/Blizzard.
“Sinan is a homegrown success story. He started in the digital studio and has moved up through the ranks, understanding every facet of our business along the way. In many ways, he is the soul of BSSP,” said Butler. “He’s respected by his peers as well as his clients, and he possesses the ability to not only craft beautiful, strategically sound work, but has an acute mind for business, as well.”
“Sinan is best-in-class. His creative chops, attention to detail, and ‘never- settle’ attitude has catapulted our advertising forward. The work he’s done for us is bold and is driving significant growth for our brand,” said client partner, Peter Mulally, director, brand marketing at ESPN.
Over the course of his career, Dagli’s work has been recognized at The One Show, Art Directors Club, The Clios, Communication Arts, Effies, Graphis, Addys, 4A’s, and AAF.
“In the last 12 years, from joining BSSP as a junior designer in the digital studio to today, I’ve been blessed to work with extraordinary clients and learn from all the great thinkers, leaders, and makers of BSSP,” shared Dagli. “I’m honored for this opportunity and humbled by the trust John, Greg (founding partner Stern), and Tracey have instilled in me.”
This promotion comes on heels of several new hires across the agency as BSSP looks to strengthen its bench of creative and cross-disciplinary talent. Most recently, the agency welcomed Ricardo Gurgel as its newest associate creative director to work across Blue Shield of California and New Business efforts. An agency vet who worked for global agencies like Africa and RPA, Ricardo created the Cannes Gold and Grand Clio winning campaign “Imaginary Friend Society” for Pediatric Brain Tumor Foundation, in addition to notable work for Honda, UNICEF, FX, P&G and TiKTok.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More