Sina San has been appointed creative director at FuseFX, working out of the effects studio’s Los Angeles headquarters, and serving concept design and art direction to global clients.
San brings more than 17 years of experience in visual effects and computer animation to her role at FuseFX. In addition to winning the Emmy Award in 2017 for Outstanding Visual Effects in a Supporting Role for the television show “Gotham,” San was also nominated for the Emmy in 2015 and 2018 for her work and creative vision on “Gotham.” Some of her other credits include “Westworld,” “Transformers: Dark of the Moon,” “Alice in Wonderland” and “Marvel’s Agents of S.H.I.E.L.D.”
Her career began in video games where she was a 3D artist working on titles and credits for “Star Trek: Dominion Wars,” “Shrek Super Party” and “Sponge Bob Square Pants: Battle for Bikini Bottom.” She then joined In-Three, a software technology company that developed stereoscopic 3D, where she trained 100+ VFX paint artists in India for Reliance Media Group. Later, San joined Digital Domain’s matte painting department. In 2012, San came aboard CoSA VFX where she played a significant role in growing the company in the United States and Canada.
Joseph Bell, chief operating officer and EVP of production at FuseFX, said, “Sina is a master at taking material from script to screen, creating just the right mood, tone and aesthetic. She and her teams have an impressive track record of delivering striking visuals for award-winning television shows, feature films and commercials. Sina is also great at partnering with showrunners, visual effects supervisors and other filmmakers to realize their creative vision.”
San added, “Part of what stands out for me about FuseFX is the incredibly diverse projects and genres on which we work. There’s tremendous demand from our clients for imaginative concept work and strong art direction. At FuseFX, this comes hand in hand with a very robust pipeline capable of delivering feature-quality visual effects on even the most aggressive television schedules.”
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More