CLIENT
General Mills/Cocoa Puffs.
PRODUCTION CO.
SimEx Digital Studios, Santa Monica.
Jean Perramon, director; Allen Yamashita, executive producer; Nick Bates, visual effects supervisor; Christina Cox, animation producer; Ingin Kim, cel animation director; Jeff Chung and Kieron Lo, CGI artists; Roberto Casale, Ed Hartley and Dave Bossert, animators.
AGENCY
Saatchi & Saatchi New York.
David Shea, senior VP/creative director/copywriter; Hafeez Saheed, producer; Moss Freedman, art director; Eric Korte, music producer.
EDITORIAL
SimEx Digital Studios.
Jamie Norton, editor.
POST
Colorado, Santa Monica.
George Fitz, online editor.
AUDIO POST
Lower East Side, New York.
Glen Landrum, mixer.
MUSIC/SOUND DESIGN
Michael Carroll, New York.
Michael Carroll, composer/sound designer.
THE SPOT
Sonny the cuckoo bird skateboards with a pair of youngsters, fueled by the energy from Cocoa Puffs cereal, in the animated :30 "Skateboarding."
Spot broke in February.