Sim Post has made five strategic hires and expanded its audio services and facilities in New York to better service the North American television and film community. Sim Post is a division of Sim, the North American company providing end-to-end solutions for TV and feature film production and postproduction in LA, Vancouver, Toronto, New York and Atlanta.
Following the recent addition of a premiere DI Theater to its New York location, Sim is building three state-of-the-art audio suites, a voiceover room, and support space for the expanded audio capabilities.
Primetime Emmy award winner Sue Pelino joins Sim as a sr. re-recording mixer. Over Pelino’s career, she has been nominated for 10 Primetime Emmy Awards, most recently winning her third Emmy in 2017 for “Outstanding Sound Mixing” for her work on the 2017 Rock & Roll Hall of Fame Induction Ceremony (HBO). Pelino has also won the TEC Award for Outstanding Creative Achievement/Audio Post-Production Engineer, and brings with her extensive project experience, with highlights that include performance series such as VH1 Storytellers and Sessions At West 54th, Tony Bennett: An American Classic, Alicia Keys: Unplugged, Tupac: Resurrection, and Elton John: The Red Piano.
Dan Ricci also joins the Sim audio department as a re-recording mixer. Having graduated from Berklee College of Music, Ricci brings in a wealth of audio knowledge, with prior work experience at Sony Music and an impressive portfolio of credits including Comedians in Cars Getting Coffee and the Grammy-nominated Jerry Before Seinfeld Netflix special. Ricci brings talent with new formats including Dolby Atmos and immersive technologies involved for Virtual Reality content creation. ​
Ryan Schumer completes Sim New York’s audio department as an assistant audio engineer. Schumer has a bachelor’s degree from Five Towns College (New York) in Jazz Commercial Music with a concentration in Audio Recording Technology.
Stephanie Pacchiano joins Sim as a finishing producer, following a 10-year stint at Broadway Video where she provided finishing and delivery services for a robust roster of clients. Highlights include Jerry Seinfeld’s Comedians and Cars Getting Coffee, Atlanta, Portlandia, Documentary Now! and delivering Saturday Night Live to over 25 domestic and international platforms.
Kassie Caffiero joins Sim as VP, business development, East Coast sales, with over 25 years of postproduction experience. A graduate of Queens College with a degree in Communication Arts, Caffiero began her postproduction career in the mid-1980s and soon found herself with the CBS television hit, Kate & Allie. Caffiero’s strong foundation in the managing of scheduling, operations, and sales departments at major postproduction facilities led her to the role of VP of postproduction at Sony Music Studios, New York City (10 years), followed by stints at Creative Group in Times Square (five years) and Broadway Video (six years).
The new hires and increased resources in New York will support all other Sim offices spanning North America in delivering the highest standard of service for the creative community.
“The expansion of our team and post-sound facilities in New York complement Sim’s award-winning post-sound team and facilities in Toronto. Our teams are enthusiastic to work with our clients on both sides of the border,” said Bill DeRonde, president, postproduction division.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More