Ben Silverman will be leaving his job as co-chairman of NBC Entertainment and Universal Movie Studios to head a new venture with Barry Diller’s IAC/InterActiveCorp focusing on producing and distributing multimedia content.
NBC named Jeff Gaspin, president and chief operating officer of the company’s cable entertainment group, to replace him. Gaspin also will keep his current duties as the new chairman of NBC Universal’s television entertainment unit.
IAC said Monday it is forming a new production company led by Silverman that will look to bring advertisers into further into the development process on new media products.
In an interview, Silverman said the company will develop content and marketing across every medium, “from Twitter to television.” He said the idea is to break out of the old media paradigm that centered on the 30-second TV spot.
“Attention is the toughest commodity to harness,” he said. “To get people’s attention you have to disrupt, you have to make things part of the culture, not just part of the marketing.”
IAC hopes to take advantage of Silverman’s broad media experience in the new venture.
He helped produce the “The Office” and the reality series “The Biggest Loser.” Before joining NBC, he had launched his own independent production company, Reveille.
In a statement, Diller, IAC’s chairman and chief executive, called the new company, “a next generation enterprise that bridges the gap between traditional television and the Internet.”
IAC said it will provide an undisclosed amount of initial capital but hopes to spin the venture off into a separate entity. The company launches formally in September.
IAC said Silverman, who started as co-chairman of NBC in June 2007, will continue to have a relationship with the network through its new company. He plans to stay on for the next few weeks to help with the transition.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More