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    Sight Effects Wakes Chevy

    By SHOOT StaffUpdated:No Comments1344 Views

    CLIENT

    General Motors Corp./Chevrolet.

    PRODUCTION CO.

    Morton Jankel Zander, bicoastal.

    Craig Gillespie, director; Adam Kimmel, DP; Lisa Rich, executive producer; Brian Latt, producer; Eva Sulprizio, production coordinator. Shot on location in Thousand Oaks, Calif.

    AGENCY

    Campbell Ewald Advertising, Warren, Mich.

    Joe Puhy and Jim Gorman, creative directors; Craig Mungons, producer; Tom Cerroni, art director; Joe Goddard, copywriter.

    EDITORIAL

    Mad River Post, Santa Monica.

    Tom Scherma, editor; Inome Callahan, assistant editor.

    POST/VISUAL EFFECTS

    Sight Effects, Venice, Calif.

    Melissa Davies, visual effects supervisor; Jeff Blodgett, visual effects producer; Chris Stevens, online editor/visual effects artist; Kim Dail, animator.

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist; Heather Gibbons, producer.

    AUDIO POST

    GTN, Oak Park, Mich.

    Jay Scott, mixer/engineer.

    MUSIC

    JSM, New York.

    Gregg Mangiafico and Joel Simon, composers.

    SOUND DESIGN

    Machine Head, Venice.

    Stephen Dewey, sound designer.

    THE SPOT

    In "Rooster" (:30) a bird attempts to yell his usual morning wake-up call, but winds up coughing instead. The rooster spots a Chevy and scampers over to it, hopping into the driver’s seat. He pecks the horn as he spies the sun coming up, successfully waking the residents of the farm. The ad concludes with the tag, "Chevy. The cars you can depend on. The cars that last."

    Spot broke in February.

    Category:ScreenWork

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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