CLIENT
General Motors Corp./GMC Yukon Denali.
PRODUCTION CO.
Biscuit Filmworks, Los Angeles.
Marcel Langenegger, director; Dante Spinotti, DP; Shawn Lacy Tessaro, executive producer; Scott Craig, producer. Shot on location in Los Angeles.
AGENCY
Carol H. Williams Advertising, Oakland, Calif.
Ray Clemons, executive creative director; Kurt Herr, art director; Steffny Wallace, executive producer.
EDITORIAL
Chrome, Santa Monica.
Lance Pereira, editor; Deanne Mehling, executive producer; Cristina Matraola, producer.
POST
Company 3, Santa Monica.
Mike Pethel, colorist.
VISUAL EFFECTS
Sight Effects, Venice, Calif.
Adrian Hurley, visual effects supervisor; Melissa Davies, visual effects executive producer; Jeff Blodgett, visual effects/animation producer; Patrick Ferguson and Michelle Steinau, visual effects artists; Stephen McClure, Jason Mortimer and John Jenkins, animators.
AUDIO POST
M2, San Francisco.
Mark Pitchford, mixer; Monica Pitchford, producer.
MUSIC
Alfredo Isaac, Campbell, Calif.
Alfredo Isaac, composer.
THE SPOT
"Reflections Yukon" opens on an out-of-focus scene, lights blurry. When the camera focuses, a GMC Yukon Denali is shown driving past a glass building, with the vehicle’s reflection shown prominently. A voiceover states, "They say the eyes can’t see what the mind can’t comprehend." The Denali drives down the avenue and past a restaurant where a woman is seated. "For those with vision, it’s easy to recognize superior choice," the voiceover continues, as the SUV’s reflection appears in the woman’s sunglasses. "For those of us who buy things for what they are, the 2004 Yukon Denali," the narrator concludes. "We are professional grade."
Spot broke in November.