Sibling Rivalry, an independent creative agency combining a boutique studio with production, has signed two directors–Cameron Busby and Daisy Zhou (now known as DZ)–for sister company Sibling Films. Busby and DZ are being repped by Sibling Films in the U.S. for commercials and branded content.
Busby splits his time between Los Angeles and New York City but is originally from Cleveland, Ohio. An alumnus of SHOOT’s 2018 New Directors Showcase, Busby is self-taught and came up directing videos for a wide range of artists such as Megan Thee Stallion, Lil Baby, and Wiz Khalifa. Sibling Films becomes his first production company roost.
DZ is a cinematographer/director based in Brooklyn, NY. She originally grew up in both Pennsylvania and Shanghai, China. In 2017, DZ worked on Nike’s "Be True" campaign, kickstarting her reputation in lensing films that explore the relationships between filmmaking and dance, gender, sexuality, and identity. In 2018, she was the only director in the Cannes Young Director Award showcase to have two films shortlisted. Most recently, she lensed campaigns for Gillette, Aston Martin, Renault, Citroen, Ford, and Apple. DZ is currently a cinematographer and had earlier been repped by production house Public Record and continues to be handled by Great Guns in the U.K. market.
“Cameron and Daisy bring an authentic POV to their filmmaking,” said Sibling Films executive producer Shelby Ross. “In particular we love how each fuels their creativity, speaking in a contemporary visual voice and translating their self-expression into commercial and film work.”
Diversity, mentorship
Sibling is also announcing a new mentorship program to nurture young talent and provide a solid foundation for guided growth. The program kicked off in 2020 with its first mentee, Simone Holland, whose unique aesthetic, open-mindedness, and desire to learn sets her apart. She commented, “Sibling inspires me to embrace my individual directing style as well as fortify my unique creative voice.”
The program continues to grow with the addition of mentees ranging in skill sets including live-action production, postproduction, design and more.
“We wanted to support the potential in people that have a desire to join this business but might not have had the entry to do so in the past, it’s an exciting time to work with upcoming talent,” said Sibling Rivalry founder/executive creative director Mikon van Gastel.
