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    Short Takes: A Trojan Campaign With Sentiment

    By SHOOTUpdated:No Comments3197 Views
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    Filmmaker Gavin O’Connor (the feature Warrior, pilot for the TV series The Americans) directed via production house Saville a package of three :30s for Trojan–”Birthday,” “Big Date” and “Miss You.” The latter spot features a mother tucking her son in bed. The lad misses his dad who is away on a business trip. She too is pining for her husband. After putting her son to bed, she rummages through a dresser drawer and finds one of his husband’s shirts and smells it, underscoring how much she misses him. She then sees in the same drawer that her spouse has left a “Miss You Too!” gift that turns out to be a temporary pleasure fix in the way of a Trojan personal massager.

    “Birthday” centers on a couple whose early morning intimate wake-up call is followed by a surprise second round made possible by a Trojan lubricant. “Big Date” features a teenage son seeing his father off on a date and imparting his subtle wisdom through a slick delivery of a Trojan condom in his pocket.

    DP was Mandy Walker. Brian Sanford of Cutting Room, New York, edited the campaign which came out of ad agency Colangelo.

    Voices Film Festival Set For March
    The Women+Film VOICES Film Festival, produced by the Denver Film Society, has its fourth edition slated for March 18-23. Inspired by the theme of International Women’s Day, which is celebrated globally every March, VOICES showcases a high profile, women-centric mix of documentaries, features and short films. The festival also includes the VOICES Mobile Film Fest, The MacSpa Mobile Movie Making Workshops, Young Filmmakers Workshop @VOICES, salon discussions and many in-person guests to highlight thought-provoking, inspirational stories of women from around the world.

    “Now in our 4th year, we are thrilled to continue to educate and entertain our audience through the medium of film. With stories from all corners of the globe, the festival helps us to appreciate the lives of women in the U.S. and beyond,” said VOICES co-founder and festival producer Tammy Brislin.

    Women+Film is a year-round program of the Denver Film Society that not only celebrates the art and achievements of women filmmakers around the world, but also brings together scholars, civil- and human-rights advocates, community leaders and concerned members of the public to shine the spotlight on social issues through cinema and the dialogue it stimulates.

    People In The News…
    Xanthe Wells has been promoted from exec creative director to chief creative officer of Pitch, a boutique ad agency based in Culver City, Calif., with satellite offices in Miami and NY. Wells succeeds Eric Singer who left last year for the CCO post at Draftfcb LA. Additionally, Pitch has hired Gage Clegg as group creative director. Clegg was previously group CD at TBWAChiatDay, L.A…Cally Morton has joined the Venice, Calif. office of bicoastal Psyop as exec producer, alongside EP Luisa Murray and managing director Neysa Horsburgh. Morton got her start in 2005 working for Jerry Weintraub at Warner Brothers. Over the next few years, she went on to work for New Line Cinema, CBS and E! Entertainment. Making the move to NYC in 2007, Morton shifted into short form at MJZ and @radical.media, diversifying into commercial production….

    Category:Short Takes



    Review: Director Ben Taylor’s “Joy”

    Thursday, November 21, 2024

    Toward the end of Netflix's "Joy," the muffled cry of a newborn baby prompts a man and woman in a hospital to embrace out of pure bliss. They aren't the parents, but they had as much to do with the birth as the mom and dad.

    This charming and winning movie charts the decade-long true story of how the world's first IVF baby was born in England in 1978 — a 5-pound, 12-ounce girl who paved the way for millions more. It's an upbeat, very English affair, mixing sober discussion of endometriosis with chocolate biscuits.

    The couple embracing that day were pioneering scientist Robert Edwards and Jean Purdy, a young nurse and embryologist. Together with surgeon Patrick Steptoe, the trio succeeded with in vitro fertilization, a method of treating infertility. Edwards would go on to win the Nobel Prize.

    "Joy" has been birthed at a time when science is under threat in America — even IVF — so it's downright inspiring to see plucky, smart scientists working hard to change the world. "What we're doing, it matters," says Steptoe, played with quiet economy by Bill Nighy.

    "Joy" is the personal stories of the three scientists — mostly through the eyes of Purdy, a polite lab-coated warrior. "If I hear a commotion, I'm not very good at staying out of it," she says. Perfectly played by Thomasin McKenzie, Purdy is both vulnerable and strong, learning through the process to be a better human. James Norton plays Edwards with charm, self-doubt and calm spirit.

    Jack Thorne's script nicely explains the massive pressure the trio faced. IVF may have become common and uncontroversial over the last decades, but back in the late '70s it was experimental and shunned. The Anglican church called it a sin, the newspapers labeled it Frankenstein-ish and other... Read More

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