Integrated production and design firm Stardust turned out this bold, graphic, psychedelic-tinged piece titled Samsung Galaxy, London Collage. Led by creative director/director Seth Epstein, Stardust worked with Cheil Worldwide Seoul, to bring to life this film for the launch of Samsung Galaxy Note and Samsung Gear.
Since this piece was meant to run on billboards and OOH, the visuals had to drive viewers attention without the help of audio (though it has since been slated for broadcast due to the overwhelming response to the video). Created to play in London’s Piccadilly Square, the film showcases a range of iconic images referencing famous London people (The Beatles), places (Big Ben) and events. It intermittently follows a rock band and is integrated into wild abstract and interpretive design for a kaleidoscope-style journey through a graphic world of devilish fun. Featured music artist was Palaye Royale performing their song “Get Higher.”
Members Ratify Pact with AMPTP DGA
Paris Barclay, president of the Directors Guild of America, announced that the DGA membership has voted by an overwhelming margin to ratify the new collective bargaining agreements between the DGA and the Alliance of Motion Picture & Television Producers.
Barclay said, “This negotiation was about laying the groundwork to protect our future in a meaningful way, and the result is a strong and forward-looking agreement with substantial gains for our members.”
Gains include an annual 3% wage increase; increased residuals bases; significant improvements in basic cable; the establishment, for the first time, of minimum terms and conditions for high-budget new media made for subscription video on demand; the establishment of a formal diversity program at every major television studio; and important improvements in theatrical and television creative rights; among many other advances.
The new contract’s three-year term will take effect on July 1, 2014 and will run through June 30, 2017.
People In The News….
Director Scott Pickett, known for his humor-driven campaigns for the likes of McDonald’s, Skittles and Coca-Cola in Australia, has moved to L.A., joining Über Content. Pickett’s spots have garnered such honors as a Gold Clio, Bronze One Show Pencil, a Cannes Bronze Lion and a Gold Promax Award. His endeavors extend to long-form TV and short films, having recently shot three episodes of The Moodys in Australia, as well as the sketch show, The Elegant Gentleman’s Guide to Knife Fighting. Last year, Scott co-wrote and directed a short film titled The One Who Broke Your Heart, which is currently on the festival circuit. His full-length script Living Breathing recently received development funding from Screen Australia….Lapiz, the agency for emerging cultures inside Leo Burnett, has hired Diego Figueroa as sr. VP, strategy and participation director. He will oversee the agency’s strategy department, which encompasses brand strategy, consumer engagement, research and shopper marketing. Previously Figueroa served as group planning director for mcgarrybowen serving clients such as Cars.com, Disney and Mondelez Global….
