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    Short Takes: Radar Brings Life to Sign Painting

    By SHOOTUpdated:No Comments5081 Views
    Alec Helm

    Have you ever noticed the faded mural on the side of an old brick building selling auto parts or a Pepsi Cola for 5 cents? Have you ever wondered who actually painted those signs way up there on that 100-year old brick building? Sign Painters marks Radar Studios’ first long-format endeavor. The 75-minute film features stories and photographs of more than two dozen sign painters working throughout the country, shedding some light on this skilled trade and offering the first anecdotal history of the craft. Sign Painters has been featured for audiences internationally and is in the process of securing distribution. Radar has also begun screening the film throughout agency and advertising communities. Radar’s Sam Macon teamed with Faythe Levine to direct Sign Painters.

    The film debuted at the Smithsonian in March. Sign Painters is scheduled for future screenings in the U.S. and overseas. After distribution, the movie will likely be available for digital download and streaming in first quarter of 2014.

    STREETLIGHTS MVC BESTOWED UPON AICP
    The Streetlights organization has honored the Association of Independent Commercial Producers (AICP) as its Most Valuable Company (MVC) of the year. Streetlights provides job training, job placement and career advancement to socially and economically disadvantaged ethnic minorities living in Los Angeles. The award recognizes companies which support and promote the Streetlights mission. Dorothy Thompson, founder/executive director of Streetlights, presented the award to Matt Miller, president and CEO of AICP, who accepted it on behalf of AICP and its membership.

    “The AICP membership is extremely honored that our organization is a recipient of the Streetlights MVC Award,” said Miller. “For many years, AICP has been a proud supporter of Streetlights through the AICP Foundation, which promotes education and diversity initiatives in the advertising and commercial production industry. Most importantly, our members have made the real difference–by hiring graduates of the Streetlights Production Assistant training program. That is what makes the real difference, and ensures that deserving kids are given the opportunity to gain a foothold in the production industry.”
    Streetlights creates careers in the entertainment industry for severely low income young adults while simultaneously increasing ethnic diversity on the sets and stages of Hollywood. Since its inception in 1992, the organization has placed thousands of its graduates on commercial, film and TV sets around L.A.

    PEOPLE IN THE NEWS….
    Tool has added director Alec Helm who has already been recognized this year with a spate of industry awards, including honors from the Cannes Lions, Art Directors Club, Young Guns, AICP, CLIO, D&AD, LIA and ANDY awards. These accolades arrive on the back of Helm’s evocative, documentary-style output, including the short film Les Ballets de Faile for the New York City Ballet, and the cinematic vignettes of “Hashtag Killer” and “4 Year Old’s Bucket List” for Water is Life. Helm was also recognized at One Club’s 2013 Emerging Directors Showcase in the PSA category….Christopher Harrington, former creative director for MartianCraft, has joined Imaginary Forces as director of user experience and technology, reporting to EP/GM Gabriel Marquez. Harrington will oversee the strategic direction, growth and operation of Imaginary Forces’ interactive capabilities…..

    Category:Short Takes

    Director Kacper Larski Joins RSA Films For Spot Representation

    Tuesday, November 12, 2024

    RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.

    Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.

    “The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling--a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”

    “Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”

    “Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More

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