Alison Maclean directed this two minute-plus PSA which makes women disappear to raise awareness of gender inequality. Titled “We’re Not There Yet,” the spot was conceived by a creative ensemble at Droga5 for No Ceilings: The Full Participation Project, an initiative of the Clinton Foundation.
The PSA features the voices of female celebrities including Cameron Diaz, Amy Poehler, Sienna Miller and Jenny Slate, whose physical presence is glaringly absent as we instead see empty seats, barren rooms and vacant staircases. The self-aware dialogue uses subtle comedy to bring levity to the issue of a still too wide gender gap.
The spot drives traffic to the Not There website, which allows visitors to explore data, take action and spread the word through social media. The campaign kicked off on March 8, International Women’s Day.
The Droga5 team included creative chairman David Droga, vice chairman Andrew Essex, executive chief creative officer Ted Royer, chief creative director Kevin Brady, creative directors Casey Rand and Karen Land Short, copywriter Colin Lord, art director Ina Kofman, chief creation officer Sally-Anne Dale, head of broadcast production Ben Davies and broadcast producer Verity Bullard.
Exec producing for Park Pictures were Jackie Kelman Bisbee and Dinah Rodriguez. Producer was Christopher Grove.
ArsenalFX Moves Into New Facility
ArsenalFX, A visual effects, motion graphics and design studio specializing in global commercial media and entertainment services, has expanded its commercial operations by moving its headquarters into a brand new facility in Santa Monica, Calif. Located in the center of the popular Broadway Place campus in the heart of Santa Monica, the 7,000-square foot space features state-of-the-art proprietary software, as well as hardware capable of delivering short-form creative media via integrated global dark-fiber services housed within a secured environment.
“With the rapid changes in our industry, this move and expansion will allow us to continue to provide our clients with an intimate boutique environment, while offering world-class services where they can create and fine-tune their work,” said Mark Leiss, ArsenalFX’s managing director. “New technologies combined with the right talent have allowed us to remain focused on our clients and their creative demands.”
The work ArsenalFX has traditionally been known for has now expanded to include packages for network rebranding campaigns, as well as smart phone applications and multi-screen content solutions for the auto industry.
Since its expansion and relocation, ArsenalFX has already produced visual effects work for commercial client projects, including such brands as Lexus, Dr. Pepper, Chevrolet, Samsung, Ford, Purina, Toyota, The Tennis Channel and Goodyear.
People On The Move
Writer Deidre Lichty, account manager Sarah Scranton, and production manager Lynn Kendall have joined Indianapolis-based ad agency Young & Laramore (Y&L) which has also added VP, marketing to the account director title of Brad Bobenmoyer. In his newly created role, Bobenmoyer becomes leader of the agency’s new business development efforts and adds to his duties as account director for clients including Allegion, Schlage and Indiana Farm Bureau Insurance. Lichty and Kendall will be reporting to creative directors Bryan Judkins and Trevor Williams. Lichty was previously a copywriter at the Cutwater agency; as a writer at Y&L, she’ll work on the KraftMaid business. Kendall comes to the agency from Miles Printing, where he was an account executive; as a production manager at Y&L, he’ll work across the agency’s client roster. Scranton was previously account manager at Exact Target (now Salesforce Marketing Cloud). As account manager at Y&L, she will work on the agency’s KraftMaid and Upland Brewing Co. accounts and will report to account directors Brad Bobenmoyer and Nick Prihoda….
