Directing duo Terri Timely of Park Pictures lends the physical stamina of Green Bay Packers linebacker Clay Matthews to athletes in need of an extra boost in the new campaign, “Lean on Me” for Muscle Milk, out of Mekanism. The campaign features the burly NFL star literally lending a helping hand to give struggling competitors a winning edge in running, swimming, soccer, rock climbing and even yoga. Matthews not only loans his muscle, but he also supplies the vocals for the “Lean on Me” (previously flexed in Pitch Perfect 2) track that takes a humorous twist on stereotypical sports campaigns. The campaign includes a :30 anthem spot as well as four additional :15s.
Lion To Roar At Capri, Hollywood
Lion, the critically acclaimed film from The Weinstein Company and See-Saw Films, directed by Garth Davis and starring Sunny Pawar, Dev Patel and Oscar®-winner Nicole Kidman, has been selected to receive a Capri Award for Best Adapted Screenplay at the 21st edition of Capri, Hollywood-The International Film Festival. The award will be presented on December 29 at the Cinema Paradiso in Anacapri.
Poet and writer Luke Davies wrote the script which he adapted from Saroon Brierley’s autobiographical book “A Long Way Home”. The film, which also stars Rooney Mara, David Wenham and Divian Ladwa, tells the moving story of an Indian boy adopted by an Australian couple who, tormented by his past, decides to look for his mother in the place where he accidentally left by train when he was a child.
“Lion is a wonderful, uplifting tale brought to the big screen through great storytelling and for this reason it deserves the ‘Capri Award’ as well as many other awards,” said iconic Italian filmmaker Lina Wertmuller, honorary president of the Capri in the World Institute and the first woman ever nominated for a Best Director Academy Award (Seven Beauties).
Previously announced 2016 Capri Awards are Best Ensemble Cast to Damien Chazelle’s La La Land; Producer of the Year to Bill Mechanic for Hacksaw Ridge; Best Documentary and European Movie of the Year to Fire at Sea; Best European Director to Stephen Frears for Florence Foster Jenkins; and the Capri Lifetime Achievement Award to Israel’s Amos Gitai.
The Festival will open on December 27 with the European premiere of The Comedian, directed by Taylor Hackford. This year’s Festival is dedicated to the legendary Italian producer Dino De Laurentiis.
People On The Move
Indie agency 22squared has hired Cameron Templeton, formerly a creative director at Firstborn NY, as creative director in its Atlanta office. While at Firstborn, Templeton played key leadership roles on campaigns for clients such as Audible, Patron and Rolex. A copywriter by trade, Templeton will be working on brands at 22squared including Baskin-Robbins, SunTrust Bank and The Home Depot. Templeton is the fourth creative to join the Atlanta office of 22squared in the past 14 months and the third to matriculate from agencies in NY. ECD Al Patton joined from R/GA in May and creative director Roy Torres joined from Grey last September. 22squared also hired creative director Bryan Lee, formerly of BBDO Atlanta, in July…
