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    HILL HOLLIDAY'S CAWLEY DEBUTS DOCUMENTARY

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    Director Tim Cawley tapped frequent collaborators at Brickyard VFX to produce his feature documentary From Nothing, Something, through its feature division, Brickyard Filmworks. The documentary chronicles the creative processes behind such minds as novelist Tom Perrotta, singer/songwriter Sara Quin of Tegan & Sara, creature designer Neville Page, architect Preston Scott Cohen, artist Huma Bhabha and others ranging from cancer researchers to celebrity chefs, to uncover where people get their ideas and how they bring them to fruition. The film premiered last month at the 10th annual Independent Film Festival Boston (IFFBoston).
        Cawley, a group creative director at Boston-based ad agency Hill Holliday, has worked with Brickyard many times on campaigns for clients such as Dunkin Donuts and Major League Baseball. He also worked with the Brickyard team for his short film, 2009’s Big Day of Fishing.
        Brickyard’s Geoff McAuliffe, Amy Appleton and Henrique Ghersi worked with Cawley on the project from start to finish over the course of two years.
        Check out the trailer for From Nothing, Something at fromnothingsomething.com.

    B-REEL LAUNCHES IP DEVELOPMENT UNIT    B-Reel has unveiled a business-oriented, R&D unit of the company called B-Reel Products. The new venture will allow the digital production company to conceptualize and develop innovative and commercially well positioned products, platforms, applications and other concepts developed from scratch and without a client. This unit will use the internal ideas and marketing knowledge of B-Reel’s creative and research teams to proactively turn their ideas into successful products. Riccardo Giraldi will be the first creative director of the unit and an EP signing is underway. Set to be located in New York City, B-Reel Products will start its work in the U.S. and work on an international level with sales…..

    PEOPLE IN THE NEWS….    Editorial house Beast, a subsidiary of Deluxe Entertainment Services Group Inc., has added exec producer Jerry Sukys to its L.A. facility. Sukys joins Beast from a seven-year run as EP at Cosmo Street Editorial. Sukys broke into the industry as a production assistant, moving up the ranks to producer and eventually exec producer. He has produced campaigns for clients including Nike, BMW, Coca-Cola, Sprite, Ford, Acura, Chrysler and Burger King….Damon Wolf has been promoted to chief creative officer and head of marketing strategy of Hollywood-headquartered entertainment and brand marketing agency The Cimarron Group. Since 2009, Wolf has served as president of Cimarron Entertainment. As CCO, Wolf will oversee all creative and marketing strategy for Cimarron’s U.S. and international entertainment business as well as the hospitality and brand business ventures. Wolf’s promotion comes at a time when The Cimarron Group is expanding its Asian business, including the opening of offices in Beijing and Singapore. Wolf and the Cimarron team have partnered with studios on numerous campaigns such as The Twilight Saga franchise films, The Lorax, Bridesmaids, Immortals and Five Year Engagement. In the hospitality sector, Wolf will be leading the creative and marketing strategy, as Cimarron is the agency for multiple MGM Grand properties. Prior to Cimarron, Wolf was CEO of Crew Creative Advertising, a company he co-founded in 1999….

    Category:NewsShort Takes



    Review: Director Ben Taylor’s “Joy”

    Thursday, November 21, 2024

    Toward the end of Netflix's "Joy," the muffled cry of a newborn baby prompts a man and woman in a hospital to embrace out of pure bliss. They aren't the parents, but they had as much to do with the birth as the mom and dad.

    This charming and winning movie charts the decade-long true story of how the world's first IVF baby was born in England in 1978 — a 5-pound, 12-ounce girl who paved the way for millions more. It's an upbeat, very English affair, mixing sober discussion of endometriosis with chocolate biscuits.

    The couple embracing that day were pioneering scientist Robert Edwards and Jean Purdy, a young nurse and embryologist. Together with surgeon Patrick Steptoe, the trio succeeded with in vitro fertilization, a method of treating infertility. Edwards would go on to win the Nobel Prize.

    "Joy" has been birthed at a time when science is under threat in America — even IVF — so it's downright inspiring to see plucky, smart scientists working hard to change the world. "What we're doing, it matters," says Steptoe, played with quiet economy by Bill Nighy.

    "Joy" is the personal stories of the three scientists — mostly through the eyes of Purdy, a polite lab-coated warrior. "If I hear a commotion, I'm not very good at staying out of it," she says. Perfectly played by Thomasin McKenzie, Purdy is both vulnerable and strong, learning through the process to be a better human. James Norton plays Edwards with charm, self-doubt and calm spirit.

    Jack Thorne's script nicely explains the massive pressure the trio faced. IVF may have become common and uncontroversial over the last decades, but back in the late '70s it was experimental and shunned. The Anglican church called it a sin, the newspapers labeled it Frankenstein-ish and other... Read More

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