Actor Jason Schwartzman and conceptual artist John Baldessari discuss art but it’s an atypical dialogue in that the former is talking to the latter who’s taken the form of a giant head that appears on buildings, following Schwartzman who is trying to flee not only Baldessari but the Los Angeles County Museum of Art. Ultimately, though, in this nearly five minute short for the Pacific Standard Time arts initiative, Baldessari convinces Schwartzman–who along the way runs into comedian Jeff Garlin–to not be intimidated and enter the museum to experience all that art has to offer. By the way, Garlin doesn’t see Baldessari’s visage, leading the comic and exec producer of Curb Your Enthusiasm to believe that Schwartzman is likely hallucinating.
Jesse Dylan, founder of production house Wondros, directed the piece for TBWAChiatDay, Los Angeles, which is generating buzz for Pacific Standard Time, consisting of some 60 exhibits during a six-month stretch at museums throughout the Southland showcasing the work of local area artists and designers from 1945-1980 who helped Los Angeles establish itself as an art center.
The TBWAChiatDay creative team included exec creative director Patrick O’Neill, creative director Jayanta Jenkins, writer Liz Cartwrigt, art director Stephen Lum, exec director of integrated production Richard O’Neill, EP Guia Iacomin, and producer Lacy Plunk.
AXE MAKES MARK WITH SHORTS Since its launch in late June, The Axe Channel from Crispin Porter+Bogusky has released in excess of 30 short original videos that have garnered some 3.1 million video views online.
The channel at http://www.axe.ca/axechannel/ is filled with original videos created by CP+B for Axe Canada that are intended to deliver guys bite sized, engaging comedic and lifestyle content year round to the site as well as on Facebook, YouTube and Break.com http://Break.com . Given AXE’s demographic of young guys, it’s particularly important that Axe is actively engaging them in social channels–even when they don’t have campaigns in market. Hence the AXE Channel was created.
In addition to the videos, the Axe Channel carries regular features such as the WTF gallery, a blog that offers insights into where to find shoes, breakfasts, even hipster girls. In short, there’s entertainment, useful stuff and just plain obscure, messed up stuff. What more could a man want? While CP+B created the videos, the channel also features content from Harbinger and Mindshare.
PEOPLE IN THE NEWS…. STS-Griot in Ferndale, Mich., has promoted associate editor Zach DuFresne to creative editor. DuFresne originally joined STS-Griot’s predecessor, Griot Editorial, in the fall of 2004 as an assistant editor. In 2008 he gained widespread recognition when he won the AICE Filmspotting competition. DuFresne was promoted to associate editor later that year. Starting in early 2009, DuFresne spent the next two years as a freelance editor, continuing to collaborate with Griot as well as with Kinetic, Pluto Post, Bottle Rocket Productions, and A Fine Mess Productions for a variety of clients. In November 2010, after becoming the lead creative editor for Single Barrel Detroit, DuFresne took a full time position at Pluto Post. He returned to the STS-Griot team in March as associate editor. STS-Griot is an affiliate of Grace & Wild, Inc…..Audio post mixer Brian Beatrice has joined audioEngine, New York. He earlier enjoyed stays at Bionic and Tonic in New York….
