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    By SHOOT StaffUpdated:No Comments5230 Views
    Jason Schragger

    DD SOLVES RUBIK'S CUBE FOR AUDI

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    Digital Domain (DD) has teamed up with director Carl Erik Rinsch and his German production company Markenfilm on a :45 TV commercial for Audi, via Hamburg-based agency Kempertrautmann. .
        “Intelligently Combined” opens on a minimalist museum space. Hanging in the middle of the spacious room is a clear glass cube divided into multiple sections like a Rubik’s Cube puzzle. Various automobile parts are encased within the sections, which begin to rotate and shift, releasing pistons, gears, bolts and other parts from their compartments. They drop and fall into place with other Audi parts, joining together to form the fully realized Audi A4 2.0 TDI e featured at the end of the spot–the only live-action portion of the otherwise entirely CG commercial. The tagline: Efficient technology, intelligently combined.”
        The DD team led by VFX supervisor Jay Barton faced the creative challenge of designing and orchestrating the complicated movements of the cube, which had to build an Audi piece by piece as the puzzle was “solved.”
        The spot debuted in Spain and will roll out across Europe.

    HICKS, GOLDWYN  AT TORONTO FILM FESTIVAL    A pair of noted filmmakers who are handled for commercials by Santa Monica-based Independent Media–Scott Hicks and Tony Goldwyn–saw their features showcased at the recently wrapped Toronto Film Festival.
        Goldwyn’s film Betty Anne Waters had its world premiere at the fest. Betty Anne Waters is a true story, the title character (Hilary Swank) being unable to help her brother Kenny (Sam Rockwell) who was wrongfully convicted of the brutal murder of a Massachusetts woman in 1982, Betty Anne, a high school dropout, was unable to afford the legal expertise they needed to properly defend him.  In between raising two kids and bartending, she put herself through high school, college and law school so she could become her brother’s attorney.  She was aided in her mission by attorney Barry Scheck (Peter Gallagher), the driving force behind The Innocence Project. This organization was founded by lawyers Scheck and Peter Neufeld, who pioneered the use of DNA testing to free the wrongfully imprisoned. With their support, after 18 years in prison, Kenny Waters walked from a courtroom a free man.
        Meanwhile Oscar-nominated director Scott Hicks (Shine) had his latest film, The Boys Are Back, screened for Toronto audiences. The film follows a witty, wisecracking sportswriter (Clive Owen) who, in the wake of his wife’s tragic death, finds himself in a sudden, stultifying state of single parenthood. He raises two boys sans discipline in a chaotic household. Father and sons must find their own way to grow up.

    PEOPLE IN THE NEWS….    Jason Schragger has joined BSUR, Amsterdam, as creative director overseeing the MINI global account. He comes over from Plantage in Berlin where he was executive creative director. He also spent three years with Amsterdam Worldwide, formerly StrawberryFrog, in Amsterdam where he was a creative director working on the Heineken, Mitsubishi and GAS Jeans accounts….Peter Lydon has taken a break from directing hit TV series such as Secret Diary of a Call Girl, Mistresses and the soon-to-be-released Garrow’s Law to direct a series of commercials via London production house 76 Ltd. for Ikea via BMB, London, and SKY for WCRS, London….

    Category:NewsShort Takes



    Hwang Dong-hyuk On Season 2 of “Squid Game,” Wrapping Production on Season 3; What’s Next?

    Thursday, December 26, 2024

    Viewers may gasp, cringe or cry out watching characters die on Netflix's "Squid Game," but those simulated deaths have a different effect on its creator, writer and director. Instead, Hwang Dong-hyuk feels happiness seeing them go.

    The show has a huge cast and Hwang says it was "really difficult" to manage everyone on set.

    As characters would die, Hwang recalls saying to the actors on their last day, "'Oh no! How sad! I won't see you tomorrow,' but I was always smiling inside."

    "Squid Game" season two premieres Thursday. It once again stars Lee Jung-jae and centers around a secret competition in South Korea that targets people in debt and the winner gets a big cash prize. What they don't know is that losing the game is deadly.

    Hwang originally conceived of the show 15 years ago as a two-hour film but it failed to gain traction with financiers or even interested actors. He put it aside and worked on other films instead. He then had the idea to make it a TV series instead and took the project to Netflix. There, it could reach a wide audience.

    "I never in my wildest dream thought it was going to be this huge," said Hwang, who spoke about the show and what comes next. Answers have been edited for clarity and length.

    Q: What have you learned from "Squid Game"?

    HWANG: I learned that I shouldn't give up. If you love something and if you want to create something, it might not work now, but the time might come later. Or that idea could be the source of inspiration for something else.

    Q: You've already finished filming season three of "Squid Game." Have you thought about what your next project will be?

    HWANG: I'm afraid to talk... Read More

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