BULLY, C-K CAPTURE "FROZEN MOMENT"
In a carpeting category known for price promotions and beauty “floor shots,” Cramer-Krasselt, Milwaukee, and Bully Pictures, Marina del Rey, Calif., have created a time-stopping :30 TV spot, “Frozen Moment,” to artfully demonstrate Mohawk’s new stain resistant SmartStrand carpet with DuPont Sorona.
Fredrik Callinggard of Bully Pictures directed “Frozen Moment.” Dozens of individual motion control passes were needed to shoot all the elements, including the cast members who were suspended in place using rigs. Callinggard worked hand-in-hand with the post VFX team from Duckling A/S, Copenhagen. The DP was Laust Trier Mork. Jason Forest exec produced for Bully.
The Cramer-Krasselt team included exec creative director Chris Jacobs, creative director Chris Buhrman, art director Jim Root, writer Sandy DerHovsepian and producer Dinah Goris.
A JUDGING DEMOCRACY FOR ANDY AWARDS The International ANDY Awards, under the stewardship of new co-chairman Ty Montague, JWT North America’s co-president and chief creative officer, and Michael Lebowitz, founder/CEO of Big Spaceship, is for the first time asking the creative industries to select the jury for the 2010 show–believed to be a first for an awards show.
JWT have created www.electthejury.com, a website aimed directly at the creative community asking them to select the jury of the 2010 show in an effort to make the show more relevant to and reflective of the industry today.
The website asks the industry to pick their judges from more than 100 nominees so far, and even add to the list of candidates as well as staying up to date with blog postings and twitter feeds. The current pickings show some of the usual suspects including Crispin’s Andrew Keller and BBDO‘s David Lubars, but a crop of influencers from the broader world of creativity appear as well, including artists David Byrne and Banksy as well as directors Neill Blomkamp and Michel Gondry.
The selection process will go on for about four weeks, and the final jury members–about 25–will be announced on December 1.
PEOPLE IN THE NEWS…
180 Los Angeles has hired creative director Ari Weiss, who started his advertising career in 1997 as a copywriting intern at Goodby, Silverstein & Partners, San Francisco. Weiss continued to hone his craft by way of Cliff Freeman & Partners, Saatchi & Saatchi, BBDO, Wieden + Kennedy and most recently a second tour at Goodby. While at Goodby, Weiss created the now iconic “There Can Only Be One” campaign for the NBA….Publicis & Hal Riney, San Francisco, has brought on Julie Liss in the new position of chief strategy officer. Liss joins directly from TBWAChiatDay Los Angeles, where she was director of strategy & planning and a member of the global planning leadership for the TBWA network. Liss was a leader in the branded TBWA strategy practice, Disruption, and a pioneer in the development of Media Arts–the art of how brands should behave in market. She provided strategic leadership for such clients as Nissan/Infiniti, VISA, Sony PlayStation and Gatorade…
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More