In a carpeting category known for price promotions and beauty “floor shots,” Cramer-Krasselt, Milwaukee, and Bully Pictures, Marina del Rey, Calif., have created a time-stopping :30 TV spot, “Frozen Moment,” to artfully demonstrate Mohawk’s new stain resistant SmartStrand carpet with DuPont Sorona.
Fredrik Callinggard of Bully Pictures directed “Frozen Moment.” Dozens of individual motion control passes were needed to shoot all the elements, including the cast members who were suspended in place using rigs. Callinggard worked hand-in-hand with the post VFX team from Duckling A/S, Copenhagen. The DP was Laust Trier Mork. Jason Forest exec produced for Bully.
The Cramer-Krasselt team included exec creative director Chris Jacobs, creative director Chris Buhrman, art director Jim Root, writer Sandy DerHovsepian and producer Dinah Goris.
A JUDGING DEMOCRACY FOR ANDY AWARDS The International ANDY Awards, under the stewardship of new co-chairman Ty Montague, JWT North America’s co-president and chief creative officer, and Michael Lebowitz, founder/CEO of Big Spaceship, is for the first time asking the creative industries to select the jury for the 2010 show–believed to be a first for an awards show.
JWT have created www.electthejury.com, a website aimed directly at the creative community asking them to select the jury of the 2010 show in an effort to make the show more relevant to and reflective of the industry today.
The website asks the industry to pick their judges from more than 100 nominees so far, and even add to the list of candidates as well as staying up to date with blog postings and twitter feeds. The current pickings show some of the usual suspects including Crispin’s Andrew Keller and BBDO‘s David Lubars, but a crop of influencers from the broader world of creativity appear as well, including artists David Byrne and Banksy as well as directors Neill Blomkamp and Michel Gondry.
The selection process will go on for about four weeks, and the final jury members–about 25–will be announced on December 1.
PEOPLE IN THE NEWS…
180 Los Angeles has hired creative director Ari Weiss, who started his advertising career in 1997 as a copywriting intern at Goodby, Silverstein & Partners, San Francisco. Weiss continued to hone his craft by way of Cliff Freeman & Partners, Saatchi & Saatchi, BBDO, Wieden + Kennedy and most recently a second tour at Goodby. While at Goodby, Weiss created the now iconic “There Can Only Be One” campaign for the NBA….Publicis & Hal Riney, San Francisco, has brought on Julie Liss in the new position of chief strategy officer. Liss joins directly from TBWAChiatDay Los Angeles, where she was director of strategy & planning and a member of the global planning leadership for the TBWA network. Liss was a leader in the branded TBWA strategy practice, Disruption, and a pioneer in the development of Media Arts–the art of how brands should behave in market. She provided strategic leadership for such clients as Nissan/Infiniti, VISA, Sony PlayStation and Gatorade…
