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    Short Takes

    By SHOOT StaffUpdated:No Comments5482 Views
    Melissa Blazer

    GETTING "NAKEDER" FOR TOSHIBA CANADA

    --

    We open on a laboratory where scientists and engineers are working on making the volume balance on Toshiba television sets just right. This can come in handy for the next slice of life we’re about to see–a young man with his girlfriend asleep on his shoulder in front of the TV on which is blaring a six hour marathon of chick flicks.
        The guy wants to change the channel to something a little more, well, “nakeder.” He successfully grabs the remote control but upon changing the channel, blaring porn-like music sounds out, awakening the gal who’s upset to see her beau’s taste in programs.
        “Nakeder” is one of two spots in a package directed by Aleysa Young of Partners Film, Toronto, for agency Zig, Toronto.
        The Zig creative ensemble on the campaign included executive creative director Martin Beauvais, creative directors Aaron Starkman, Jason Hill and Michael Murray, copywriters Scott MacGregor and Neil Blewett, art directors Yasmin Sahni, Anthony Del Rizzo, Jeremy Burgin and Spencer Black, and producer Dena Thompson.
        The DP was Chris Mably. Editor was Marco Pazzano of Panic & Bob, Toronto.

    THE 2010 ANDY JURY IS IN
        The 25 jurors voted on at www.electthejury.com for the 2010 International ANDY Awards, advertising’s first awards show to bring innovators from inside and outside the industry together and crowdsource its jury selection process, were announced by the show’s co-chairs Ty Montague, co-president/CCO of JWT North America, and Michael Lebowitz, founder/CEO of Brooklyn, N.Y.-based digital agency Big Spaceship. After six weeks of voting across five continents, the creative minds picked to serve on the jury from Feb. 21-27 in New Orleans are: Suzana Apelbaum, partner/CCO, REDE; Remi Babinet, founder/global creative director, BETC Euro RSCG; Hashem Bajwa, exec director of digital strategy, Droga5; Jeff Benjamin, exec creative director/interactive, Crispin Porter + Bogusky;  Rick Boyko, director, VCU Brandcenter; Juan Cabral, creative director, Fallon London; Rebecca Carrasco, partner/executive creative director, Colman/Rasic/Carrasco; Mimi Cook , creative director, Apple; Shepard Fairey, graphic designer/graffiti artist; Pete Favat, CCO, Arnold Worldwide; Tony Granger, global CCO, Y&R; Rei Inamoto, CCO, AKQA; Prasoon Joshi, executive chairman, McCann Erickson, India; Alessandra Lariu, sr. VP, digital group creative director, McCann N.Y.; Nick Law, executive VP/CCO, R/GA; Jose Molla, co-founder/exec creative director, la comunidad; Bob Moore, CCO, Publicis; PJ Pereira, CCO/co-founder, Pereira & O’Dell; Leo Premutico, co-founder/creative director, Johannes Leonardo; Ashley Ringrose, co-founder, Soap Creative; Vivian Rosenthal, co-founder, Tronic Studios; Rob Schwartz, CCO, TBWAChiatDay; Mark Tutssel, CCO, Leo Burnett Worldwide; Erik Vervroegen, creative director, Goodby, Silverstein & Partners; and Mark Waites, founding partner/joint creative director, Mother/London.

    PEOPLE IN THE NEWS….
        Melissa Blazer has joined Crispin Porter+Bogusky, Boulder, Colo., as associate creative director. She comes over from TBWAChiatDay, L.A., where she was a sr. copywriter in traditional and digital disciplines….Zoic Studios, L.A., has named Erik Press to serve as executive producer. He earlier was exec producer at CBS Digital and Beau Studio…Audio mixer Dona Richardson, previously at Union Editorial and AudioBanks, has joined The Mix, Santa Monica….

    Category:NewsShort Takes



    Hwang Dong-hyuk On Season 2 of “Squid Game,” Wrapping Production on Season 3; What’s Next?

    Thursday, December 26, 2024

    Viewers may gasp, cringe or cry out watching characters die on Netflix's "Squid Game," but those simulated deaths have a different effect on its creator, writer and director. Instead, Hwang Dong-hyuk feels happiness seeing them go.

    The show has a huge cast and Hwang says it was "really difficult" to manage everyone on set.

    As characters would die, Hwang recalls saying to the actors on their last day, "'Oh no! How sad! I won't see you tomorrow,' but I was always smiling inside."

    "Squid Game" season two premieres Thursday. It once again stars Lee Jung-jae and centers around a secret competition in South Korea that targets people in debt and the winner gets a big cash prize. What they don't know is that losing the game is deadly.

    Hwang originally conceived of the show 15 years ago as a two-hour film but it failed to gain traction with financiers or even interested actors. He put it aside and worked on other films instead. He then had the idea to make it a TV series instead and took the project to Netflix. There, it could reach a wide audience.

    "I never in my wildest dream thought it was going to be this huge," said Hwang, who spoke about the show and what comes next. Answers have been edited for clarity and length.

    Q: What have you learned from "Squid Game"?

    HWANG: I learned that I shouldn't give up. If you love something and if you want to create something, it might not work now, but the time might come later. Or that idea could be the source of inspiration for something else.

    Q: You've already finished filming season three of "Squid Game." Have you thought about what your next project will be?

    HWANG: I'm afraid to talk... Read More

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