GETTING "NAKEDER" FOR TOSHIBA CANADA
We open on a laboratory where scientists and engineers are working on making the volume balance on Toshiba television sets just right. This can come in handy for the next slice of life we’re about to see–a young man with his girlfriend asleep on his shoulder in front of the TV on which is blaring a six hour marathon of chick flicks.
The guy wants to change the channel to something a little more, well, “nakeder.” He successfully grabs the remote control but upon changing the channel, blaring porn-like music sounds out, awakening the gal who’s upset to see her beau’s taste in programs.
“Nakeder” is one of two spots in a package directed by Aleysa Young of Partners Film, Toronto, for agency Zig, Toronto.
The Zig creative ensemble on the campaign included executive creative director Martin Beauvais, creative directors Aaron Starkman, Jason Hill and Michael Murray, copywriters Scott MacGregor and Neil Blewett, art directors Yasmin Sahni, Anthony Del Rizzo, Jeremy Burgin and Spencer Black, and producer Dena Thompson.
The DP was Chris Mably. Editor was Marco Pazzano of Panic & Bob, Toronto.
THE 2010 ANDY JURY IS IN
The 25 jurors voted on at www.electthejury.com for the 2010 International ANDY Awards, advertising’s first awards show to bring innovators from inside and outside the industry together and crowdsource its jury selection process, were announced by the show’s co-chairs Ty Montague, co-president/CCO of JWT North America, and Michael Lebowitz, founder/CEO of Brooklyn, N.Y.-based digital agency Big Spaceship. After six weeks of voting across five continents, the creative minds picked to serve on the jury from Feb. 21-27 in New Orleans are: Suzana Apelbaum, partner/CCO, REDE; Remi Babinet, founder/global creative director, BETC Euro RSCG; Hashem Bajwa, exec director of digital strategy, Droga5; Jeff Benjamin, exec creative director/interactive, Crispin Porter + Bogusky; Rick Boyko, director, VCU Brandcenter; Juan Cabral, creative director, Fallon London; Rebecca Carrasco, partner/executive creative director, Colman/Rasic/Carrasco; Mimi Cook , creative director, Apple; Shepard Fairey, graphic designer/graffiti artist; Pete Favat, CCO, Arnold Worldwide; Tony Granger, global CCO, Y&R; Rei Inamoto, CCO, AKQA; Prasoon Joshi, executive chairman, McCann Erickson, India; Alessandra Lariu, sr. VP, digital group creative director, McCann N.Y.; Nick Law, executive VP/CCO, R/GA; Jose Molla, co-founder/exec creative director, la comunidad; Bob Moore, CCO, Publicis; PJ Pereira, CCO/co-founder, Pereira & O’Dell; Leo Premutico, co-founder/creative director, Johannes Leonardo; Ashley Ringrose, co-founder, Soap Creative; Vivian Rosenthal, co-founder, Tronic Studios; Rob Schwartz, CCO, TBWAChiatDay; Mark Tutssel, CCO, Leo Burnett Worldwide; Erik Vervroegen, creative director, Goodby, Silverstein & Partners; and Mark Waites, founding partner/joint creative director, Mother/London.
PEOPLE IN THE NEWS….
Melissa Blazer has joined Crispin Porter+Bogusky, Boulder, Colo., as associate creative director. She comes over from TBWAChiatDay, L.A., where she was a sr. copywriter in traditional and digital disciplines….Zoic Studios, L.A., has named Erik Press to serve as executive producer. He earlier was exec producer at CBS Digital and Beau Studio…Audio mixer Dona Richardson, previously at Union Editorial and AudioBanks, has joined The Mix, Santa Monica….
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More