Postique and Griot Editorial, Southfield, Mich., recently completed creative editorial, telecine and finishing services on the 2009 Ford running footage package using the new daVinci Resolve R350, on behalf of JWT Team Detroit. Postique and Griot Editorial are divisions of Grace & Wild, Inc.
JWT Team Detroit was one of the first to utilize Postique’s Resolve R350 system and DI workflow. According to agency production manager Patrick Iadipaolo, “The DI workflow is most efficient. All of our media remained on a digital hard drive in their most updated state accessible by colorists, editors and Flame artists. As each operator made modifications to a scene, it was updated to the drive. At any given time, all media was available with any changes made to any scene by any operator. This is the true beauty of the system. We were able to move around from color correction to Flame to online simultaneously. We weren’t handcuffed to the traditional process, which forced us to go to tape before we could move to another room.”
For the Ford running footage, Griot editor Steve Persin and assistant editor Patrick Duffy completed the creative editorial; Postique director of telecine Eric Maurer, telecine producer Mike Diegel, associate colorist Chuck Klatt and film assistant Kevin Roberts provided telecine services; and senior editor Jeff Fleck, associate editor Michael McClelland and assistant editor Kyle Thatcher completed the online finishing. Additional Postique contributors included new media/duplication supervisor Jim Elder, project manager Jeannine Thompson, duplication technician Stacey Szostek, and duplication/shipping coordinator Michael Fronczak.
The daVinci Resolve R350 debuted at the 2008 NAB Show, and Postique was the first in the U.S. to purchase two of the highly advanced systems. At Postique, the Resolve R350 provides the bridge between a traditional telecine workflow and a commercial DI environment with traditional outputs. Film will be flat passed to the SAN D-max/D-min for auto-conform and color correction of spots in A-mode fashion. Material then will be output to a DVS SAN and rendered so that editorial eQs can be re-conformed with handles. The Resolve enables Postique clients to easily archive material to data drives, to HD, or to SD tape…..
A TASTE OF HISPANIC CAVIAR
Caviar Content, Los Angeles/Brussels/Amsterdam, has further expanded into the Hispanic arena, signing Argentinean directing team, the Puenzo Brothers (Nico and Pepe), who will work in both Hispanic and English-speaking markets. Their first job for Caviar is a Wendy’s shoot out of Vidal Partnership, NY.
Also coming aboard Caviar’s roster of Hispanic ad talent is director Rogelio Sikander. ..
PEOPLE IN THE NEWS Director Lance Larson has joined Synthetic Pictures, bicoastal and Austin. The L.A.-based Larson has seen his short film Bloom gain success on the festival circuit, including best short film honors at the Hollyshorts Fest and “Directors Choice” at the Washington D.C. Shorts Festival. He has also worked with such agencies over the years as Saatchi , Slingshot and Square One….Comma, an original music house based in Chicago, has promoted Chicago composer Justin Hori to composer and creative director of its Santa Monica studio. He will oversee that new Southern California base of operations along with West Coast executive producer Vicki Ordeshook…..
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More