Food director/DP John Romeo has joined ShootersINC’s roster which also includes helmers Robert Adamo, Kris Magyarits, Rob Markopoulos, Ira Rosensweig, and Scott Whitham. Executive producer Jim Huie–who collaborates with fellow EPs Chris Andrei and Carolyn Jefferson at the company’s production division–said that Romeo has “quietly developed what I find to be a groundbreaking body of work that is the derivative of several national stills projects, which also yielded motion picture components. There’s a very specific style that is immediately evident to the viewer. It’s not pristine or overly produced. John’s filmmaking style makes food more natural, approachable and intimate.”
Romeo works exclusively with Nir Adar, food stylist, chef and artist. “I’ve been working with John now for a decade,” said Adar. “It’s been very exciting to work together with him through his transition to motion. Over the years, we have developed a close relation on- and off-set, which helps us collaborate on-set at times using no words. John is tremendously embracing of my culinary craft and allows me to do my thing in a supportive way. He empowers me to put all of my love into the food, while he captures the magic moments through his camera.”
ShootersINC is the first company to handle Romeo nationally for commercials and his work in motion. “I made the foray into motion a few years ago,” said Romeo, “and this is just a next step in the development of my career, to sign with a production company that can share my work with new clients.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More