By Robert Goldrich
This morning a six-day, 550-mile bike ride begins along the coast of California. All proceeds generated by the 7th annual Fireflies West ad industry bike ride go directly to cancer research at the City of Hope hospital in the Southern California town of Duarte.
The riders depart San Francisco with a send-off breakfast at Goodby Silverstein & Partners and arrive in Los Angeles on September 24.
Fireflies West is a companion event (founded by Bryan Farhy and co-founder Ben Hampshire) to the original Fireflies ride of Europe (www.thefirefliestour.com) which began in 2001. In that ride, a group of advertising professionals cycle each year from Geneva to Cannes over the French Alps. Generously supported by RSA and The Mill, the Fireflies ride has raised close to $2 million to benefit the Leuka Charity which raises funds for Hammersmith Hospital, a world renowned Leukemia treatment and research facility in London.
City of Hope too is recognized worldwide for its compassionate patient care, innovative science and research, which rapidly turns laboratory breakthroughs into promising new therapies. This marks the fourth year that the Fireflies West ride has supported City of Hope.
Follow the riders and donate at www.fireflieswest.com.
“Dune: Part Two” and “House of the Dragon” Win 2 HPA Awards Apiece
Dune: Part Two and House of the Dragon each scored two HPA Awards during a gala ceremony at the Television Academy’s Wolf Theatre in North Hollywood, Calif. on Thursday night (11/7). The HPA Awards honor trailblazing talent in the postproduction industry, celebrating standout achievements in color grading, sound, editing, restoration, and visual effects across theatrical features, commercials, and episodics.
Dune: Part Two topped the Outstanding Color Grading--Live Action Theatrical Feature and the Outstanding Sound--Theatrical Feature categories.
House of the Dragon’s two wins were for “The Red Dragon and the Gold” episode which scored for Outstanding Visual Effects--Live Action Episode or Series Season, and Outstanding Editing--Episode or Non-Theatrical Feature (Over 30 Minutes). In the latter HPA Creative Category, House of the Dragon tied with the “Part Six: Far,l Far Away” episode of Ahsoka.
The HPA’s Judges Award for Creativity and Innovation honored Taylor Swift | The Eras Tour. This recognition celebrates the profound impact on both live and filmed entertainment that defined The Eras Tour, underscoring its exceptional impact on audiences and the industry. The jury issued a statement outlining their choice: “Celebrated as the cultural phenomenon of 2023, Taylor Swift | The Eras Tour set new records in box office sales, tour revenues, and attendance. The tour showcased exceptional artistry and innovation, making a profound impact on both live and filmed entertainment.”
This year, FotoKem was awarded the Charles S. Swartz Award for its role in supporting filmmakers, studios, cinematographers, and artists across diverse film and media landscapes. Also celebrated... Read More