Founder/Executive Producer
Serial Pictures
2) The creative space for building brand communication is expanding dramatically. There is a greater interest in comprehensive campaigns that expand to longer form, live broadcast and other buzz-worthy alternatives to the traditional 60 second spot. It’s an exciting change, because it’s an arena we have been focused on for a long time and have been pushing forward. We see our clients thinking beyond the narrower scope of TV and cinema. We are working with them to take a broader approach, in which all their platforms coexist, and define the brand’s voice and identity in unison, while effectively expanding their reach.
7) There’s a real convergence of influences happening in advertising at the moment. The collaborations between brands and fashion, music, and art is hitting a stride and only going to continue to advance. I think a celebrity isn’t just going to be the face of a company anymore, but rather a driving force behind the scenes in the development of the brand and its products. And it won’t just be famous actors and musicians. It will also be YouTubers, bloggers, people with a connection to the street, who have a foot in the younger markets. As time goes on, clients are becoming more comfortable with a strategically integrated approach and are, more often, allowing cultural influencers to be the creative conduit.
Oscar Winner Cillian Murphy Takes On The Irish Drama “Small Things Like These”
Cillian Murphy didn't read "Small Things Like These" looking for a film to do. He was simply a fan of the author, Claire Keegan.
Her story, nominated for the Booker Prize, was a work of historical fiction about the Magdalene laundries in Ireland and an ordinary man with repressed trauma who can't force himself to look away over Christmas in 1985. The beauty of the prose and complexities of the themes lingered in Murphy's mind. The Irish actor had also been thinking about starting his own production company. Miraculously, the rights were available.
As a nod to the film, opening in North American theaters on Friday, Murphy and his producing partner Alan Moloney named their company Big Things Films.
"We were like, if you call it Small Things Films, it would show a real lack of ambition," Murphy said with a little laugh. "We thought better call it Big Things Films."
"Small Things Like These" was made after "Oppenheimer" but before the Oscar win, which Murphy is still processing. Work is keeping him busy, though. His company already has another film in post-production, "Steve," based on Max Porter's novel "Shy." And in September, he started filming the "Peaky Blinders" movie.
Murphy spoke to The Associated Press, before heading off to "Peaky Blinders," about being a "serial re-collaborator," the humbling and passive experience of winning the Oscar and pitching Matt Damon the film during a night shoot on "Oppenheimer." Remarks have been edited for clarity and brevity.
Q: What made you want to see Claire's book as a film?
MURPHY: It's a seemingly simple story, but it's actually incredibly complex the way it talks about society and complicity and shame and guilt and secrecy and... Read More